It is forbidden by law to pplant an enterprise's famous brand to its own merchandise.

A few days ago, the Trademark Bureau of the State Administration for Industry and Commerce ruled that the "eye-catching" trademark applied by Beijing Ding Fukang optical glasses Co., Ltd. on sunglasses and eyeglasses should not be registered.

The "eye-catching" is the brand of carbonated drinks launched by the US Coca Cola Co and Tianjin Jinmei beverage company.

"Eye-catching" is approved for use in the thirty-second category of international commodity classification, "alcoholic beverages and beverage preparations".

The trademark is unique in character and is an unconventional typeface with strong originality.

In 1999, the "striking" trademark was identified as the famous trademark of Tianjin and was selected as the national key trademark protection list.

The trademark of Beijing Ding Fukang optical glasses Co., Ltd., which applies for registration on commodities such as sunglasses, spectacles, and so on, is registered in the international classification of commodities ninth categories, the trademark "striking XINGMU", and the trademark registered with Tianjin Jinmei Beverage Co., Ltd. is very similar.

For this reason, the Tianjin Trademark Office has submitted a dissenting application to the Trademark Office of the State Administration for Industry and commerce. It is believed that the Beijing Ding Fukang eyeglasses company plagiarized the intention of "Jinming" trademark to be "striking" trademark, which is very easy to cause consumers' mistaken recognition and violates the regulation of the trademark law.

The Trademark Office supported the request from Tianjin United States company.

Ding Fukang knows that the "striking" trademark has a high reputation in our country. It also registers its trademark Chinese character "eye-catching" with basically the same font in ninth types of "sunglasses, spectacles," and so on. It constitutes a copy of the trademark of Tianjin and the United States, and it is also easy to mislead the public.

The Trademark Office therefore ruled that the No. 1497916th "XINGMU" trademark, which was applied by Fukang company, was not approved for registration.

The relevant people pointed out that the behavior of Beijing Ding Fukang company is a popular phenomenon of "brand name" phenomenon, which must be prohibited by legal loopholes and by name.

A small piece of jade