What is the principle of first application for trademark application in China?

What benefits does it bring to enterprises?

The principle of applying ahead of time is a concept of time.

China's trademark law stipulates that "two or more applicants apply for registration on the same or similar trademark on the same commodity or similar commodity, and preliminarily approve and announce the trademark that has applied for the prior application, and reject the trademark that is applied for after the application." the Trademark Law of the people's Republic of China (hereinafter referred to as "trademark") applies for registration.

Similar to two or more than two identical or similar trademarks applied on the same day or similar commodities, the State Trademark Office shall notify the applicant to negotiate on their own.

After consultation, the result of the consultation shall be submitted to the Trademark Office within thirty days. If the agreement is not reached by more than thirty of the Tianda, the applicant shall draw the ballot or decide by the Trademark Office under the auspices of the trademark office.