More and more attention has been paid to trademarks, so how can we create trademarks?

In France, the company has spent $87 million on creating its trademark for nearly 4 years.

The company employs a large number of experts in economics, sociology, psychology and aesthetics, and computer operation people to study the customs and language habits of more than 50 countries, and has screened tens of thousands of candidates and finally selected one.

The above example is intended to illustrate the importance of good management companies in trademark design and production.

So, how do we design trademarks?

The contents of the trademark can be made up of many kinds of sign elements: characters, symbols, graphics, etc.

These elements can be used synthetically, and can also be used to form word trademarks, symbol trademarks and graphic trademarks separately.

The trade marks are very diverse: sun and moon nebula, mountains and rivers, flowers and grass, fish and worms, heroic beauties, mythological legends, monuments and so on.

When designing trademarks, the main sources of conception are the following: consumers, consumers, and consumers generally have a special conception and definition of products.

In their minds, they often associate their major consumption goals with certain specific images.

Such as fitness equipment in the mountains, lions, lighting equipment in the stars, torch, cosmetics for beauty, stars.

The existing market situation is also one of the sources of trademark creativity.

This is a very delicate question.

This kind of creativity must pay attention to differentiation and dominance.

For example, the "Golden Lion" trademark is popular in a sporting goods market. If you create another "Silver Lion" or "iron lion" or not, it will be a good idea to put your trademark creativity as "hunting God".

It is helpful for you to listen to experts' opinions properly.

In the specific operation, we must pay attention to the following aspects: the role of identification.

The key is to distinguish the ability of you and me. If your trademark can not be distinguished among many similar trademarks, it can not be successful anyway.

It is necessary to show the characteristics of the marked goods.

After all, trademarks should be attached to commodities, and should be adapted to the form, function, texture and so on.

If the logo of the sewer is designed as "violet" or "red rose", it will not make people laugh or cry.

The characters, shapes and patterns should be beautiful, fresh and clear, so that they can be pleasing to the eye and stimulate buying motivation.

It is concise, bright, easy to read, easy to read, easy to listen, easy to write, easy to understand, easy to remember, and easy to express and disseminated.

No sign or logo is allowed without permission.

We should give full consideration to the national conditions, the people's feelings and the local customs.

If the Japanese avoid lotus, it is a symbol of death.

And the image of crane is a good choice for our country's longevity. It is a good choice for the trademark of old products, but in Southeast Asia it is "old and evils".

There are numerous commercial disputes arising from trademarks, such as "39 wars", "white horse events" and "Shure Yin" and "Jie Er Yin".

"Wahaha" is still very wise at that point. In order to prevent all kinds of troubles, the group registered the "Wahaha" trademark in a number of similar products, and registered trademarks similar to "Wahaha" words, shapes and meanings, such as "ha ha" and "ha ha".

It can be said that there is no rain.

After the trademark is created, it is necessary to apply for registration to the relevant departments.

The trademark protection law in the world can be roughly divided into two categories, one is the protection of the first registered person, the other is the protection of the first user, and China is in principle the former.

Trademark registration requires certain order and procedures.

This may be another area where you need advisers in law.

Not all trademarks that apply for registration can be registered.

According to the specialized statistics published by the Federal Republic of Germany, the British patent office and the United States Patent Office, the number of trademarks applied for registration in these countries is 40%, 33% and 26% respectively.

Our country is about 30%.

The specific conditions can be found in the trademark law, which can be roughly divided into the following four categories: the application conditions of the enterprises applying for registration.

The conditions for applying for registered goods must be fulfilled.

The trademark itself is illegal and unhealthy.

Distinguishable from existing trademarks.