In October 24th, China successfully launched the first lunar probe "Chang'e-1", marking a crucial step in China's lunar exploration project, attracting worldwide attention, and the media and public opinion at home and abroad reported this historic moment.

The portal websites represented by Sina also launched the corresponding reporting topics at the first time, making full use of the advantages of "fast", "full" and "interactive" network media, and started the "Blitzkrieg" of the incident.

In terms of event marketing, the major portals are holding Changhong, Baisha, Lulu, Hongta group and other famous enterprises, and through different marketing practices, fully display their marketing and planning capabilities to the public and enterprises.

According to the insiders, from the sensitive response of the four portals in the marketing report of Chang'e project, it is easy to see that the portals have entered the first stage of preparation for the Olympic Games. Relying on the report and marketing of Chang'e project, it is undoubtedly a pre Olympic mass training.

Lightning reports cheer for Chang'e 1

Reporting such a great event is a blessing for any media, both traditional media and new media.

However, it is also very demanding for media to report such important events. The media should not only meet the needs of all aspects of the public, but also achieve sufficient breadth and depth. This requires high frequency and high intensity reporting, which requires high information content and space for reporting.

These requirements are not a problem for portals as new media representatives. The comprehensive resources advantages of portals provide convenience for them to report important events.

Taking Sina as an example, Sina has been an important reporting position for major events such as science and technology, sports and politics in China in the past ten years. It has developed into an authoritative public opinion center and has accumulated rich content resources.

The Chang'e project reported that the topic of sina covered almost all the contents that people could think of.

And fully integrate its podcasts, blogs, forums, technology channels and other products, in the form of audio, video, animation, graphics and other forms to show the overall picture of the "Chang'e project".

Marketing Secret warfare network portals show great powers.

In comparison, Sina has to take the lead in other portals both in terms of advertisers and marketing practices.

When I opened the Sina page, I found that LOGO, the two largest sponsor of Changhong and Baisha, was embedded in the core channels of the wonderful video, expert interviews and 3D animation, not only attracting users' active attention, but also interacting with them.

When users browse the wonderful videos, click on "Baisha culture", they will enter Sina podcast to enjoy the FLASH of Baisha enterprise culture, and at the same time, there are other related videos on the right side. Users can interact with enterprises through the corresponding comment platform.

In addition, when looking for customers and events, Sina launched the slogan of "50 years of innovation and 50 years of championship glory" in the first screen of the first page of the home page, highlighting the relationship between the 50 year Changhong and the 50 year Chang'e project.

For the first phase of the Chang'e project, Chinese scientists have made 50 years of hard exploration, and Changhong's 50 year development process has witnessed the history of China's television industry and is a song of innovation and brilliance.