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A Great Trick For Effective Money Saving Marketing Strategy

2009/1/2 15:09:00 41870

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Your company has a very good product, a great website and a very good staff.

The only thing that is not enough is marketing budgets.

According to the eMarketer survey, there will be about $27 billion in marketing funds on the Internet in 2008.

Faced with many marketers competing in the same space, how can your company maintain its competitiveness without budgeting?

Do not expect to get any free lunch from a salesperson who is chewing and cheating, such as search engine optimization service, or a joint network marketing plan that is demanding and over beautification.

On the contrary, you should take effective measures to compete in today's Internet world without breaking the budget.

We've all seen companies like these: they fall into the futility of ordinary keyword competition, or they fall into the marketing game for competitors who are financially strong and willing to burn large amounts of money.

Having a strong position in today's Internet market is crucial -- but contrary to popular belief, scale does not mean everything.

When funds are tight, what can marketers carry out effective competition?

By adopting the following six key strategies, marketers can compete ahead of their competitors without breaking through their advertising budgets.

1., "their company is very big!"

When you repeatedly see the commercial advertisements of the same company, whether they are outdoor billboards, print advertisements or online advertisements, you may think, "this company is really big!"

Am I right?

Customers' perceptions of your company affect whether they buy products from you.

The closer your company's impression of customers is, the more likely they are to buy products from you.

The trick is to make your information appear in front of customers at the right cost without throwing large sums of money into search engines, email marketing, and other advertising tools.

　　普通類型的行為營銷是有效的，但是其投資回報率值得商榷。通過網(wǎng)絡(luò)展示廣告從情境上或根據(jù)消費者行為精準(zhǔn)影響顧客，其廣告花費是巨大的。當(dāng)你有足夠的預(yù)算，這些都是非常棒的營銷手段；但如果你的營銷經(jīng)費有限，這種形式的行為營銷就應(yīng)當(dāng)留給那些有足夠預(yù)算的大公司們。像再鎖定精準(zhǔn)營銷(Retargeting)這種較新的行為營銷方法，擁有很好的性價比，并