Now we would like to speak to Mr. Wang Fusheng, director of media products, Beijing Zhongke Dayang company.

As we all know, great changes have taken place in the digital media industry in recent years, and content management is becoming more and more important.

In this context, media asset management is a core content.

Media asset management is a technology. So how can this technology be applied in the middle of the application and play its due value in the digital industry chain is the key issue we are going to discuss today.

We all know that we want to watch audio and video products now through TV.

Over the years, IPTV, mobile phones and some other new products have brought us some new concepts.

With the development of digital home, we will get more updates in the digital home.

From the perspective of DVB digital standards, we can also see the changes in the digital media industry in recent years.

When DVB first came into being, it was oriented to the pmission process from satellite to family, and had no connection with fixed network and mobile.

But when we get to DVB2.0, we can see more programs from mobile phones.

With the further development of this technology, in the era of DVB3.0, we are more focused on the digital family.

That is to say, in the future family, you can watch our TV program or TV program's announcement through mobile phones, computers or even other electronic terminals.

As we all know, ten years ago, non editing was a very popular concept.

That is, after the completion of our TV program, we will edit it through a non editing machine and then broadcast it in the broadcast server.

This is a very traditional manual work mode.

With the development of technology, more and more we can see that shared storage has made the TV station's business more advanced and efficient.

We can see that our servers can run the program from the original collection end to the middle process through the efficient management of the media assets under the unified management of the media assets, driven by the internal production process, and smoothly to the broadcast server.

In the past two years, there has been a bigger technological change in the television industry, that is, we are increasingly talking about the construction of the whole network.

The concept of the whole network is connected with the existing TV networks in the past few years, but now we are more talking about that we should realize the protection of digital content in the network by production management and customer management, not only the equipment and network of a domestic manufacturer can be connected, but even things that we can do at home and abroad, as well as different manufacturers and protocol standards, can be connected in this network.

In this project, we connect Apple's system well with the system of several major producers in China and the production management of some TV stations.

This is the development and change of the whole network manufacturing business.

That is, whether it is communication computer platform, storage foundation, Internet technology and so on, the core of every technology can bring about changes in the field of television, as well as in the field of our user terminals.

For TV stations, we are most concerned about two areas. The first is storage. We all know that audio and video programs consume a lot of resources.

But we can see from the program staging table that our storage capacity is increasing and the storage cost of units is getting lower and lower.