網(wǎng)絡(luò)營(yíng)銷越來越多的受到企業(yè)或個(gè)人的青睞，但有些方面是需要我們注意的，以下九點(diǎn)就是網(wǎng)絡(luò)營(yíng)銷過程需要我們提前想到并做好規(guī)劃： 

     網(wǎng)站建設(shè)重設(shè)計(jì)輕應(yīng)用 

Building an enterprise website is a very important part of developing network marketing.

However, in fact, most websites do not play their proper role in network marketing.

This is inseparable from the enterprise's understanding of website construction.

Most web sites work hard in the form of expression, but the internal functions and marketing applications are not explored.

Website construction is needed to serve the network marketing. We should make clear the website's marketing service function and process, pay attention to the construction of product or service display, user interaction, information retrieval, customer experience and other links, so that the website is more practical and effective.

    盲目進(jìn)行垃圾郵件營(yíng)銷、信息群發(fā) 

Many enterprises are at a loss when facing the network marketing. Many enterprises choose to send spam or send information to all kinds of BBS, BLOG and guestbook.

Although in the short term, enterprises can receive some network marketing effects, such as the increase of website visits, and the ability to sell some customers. But in the long run, enterprises are much more hurt than the network marketing results achieved.

    網(wǎng)絡(luò)營(yíng)銷未計(jì)劃就上馬 

Network marketing is a systematic project. It involves many aspects. It is necessary to combine needs analysis and formulate a careful and scientific plan in order to succeed.

From website development, enterprise information release, formulation of promotion budget, selection of network marketing methods and products, arrangement of full time sales and customer service of network marketing, all work arrangements are in place and persistent, so that the network marketing process of enterprises can be smooth, so as to ultimately achieve the desired effect of network marketing.

    網(wǎng)絡(luò)營(yíng)銷產(chǎn)品跟風(fēng)購(gòu)買 

Many network marketing service providers have grasped the psychology of buying and comparing with others, and have made full use of the skills of "customer testimony" and "Introduction" through meeting forms such as meeting of industry customers, network marketing products, and so on, so that enterprises can weaken their judgment and follow blindly the purchase of others or compete with others.

Practice shows that products suitable for themselves are good products; the online marketing products that follow suit are not only the most suitable ones, but because of overuse, the effect of network marketing is getting worse and worse.

Online marketing and offline marketing segmentation

Network marketing is a part of the overall marketing strategy. It is an important means to achieve the sales and profit of enterprises. It needs online and offline marketing linkage to achieve the desired results.

In fact, the role of network marketing is far more than that. The foreign trade enterprises in Jiangsu and Zhejiang provinces may have a deeper understanding.

They either use their own websites as platforms, or make full use of the B2B platform and comprehensive B2B platform to collect sales clues, dig potential customers, and then link up offline and offline, and finally conclude pactions to create profits for enterprises.

    用搜索引擎競(jìng)價(jià)產(chǎn)品守株待兔 

At present, Google, YAHOO, Baidu and other search engine bidding products are the mainstream products of network marketing. More and more enterprises choose search engines to compete for products.

Most enterprises do not know that they still have to maintain this business after purchasing the bidding products, but wait for customers to come.

After a period of time, it was found that there was still some effect at first, and then the effect became worse and worse.

    網(wǎng)絡(luò)營(yíng)銷重統(tǒng)計(jì)輕分析 

Most of the enterprises that carry out network marketing are concerned about the effect of network marketing.

However, in the evaluation of the effectiveness of network marketing, most enterprises have heavy statistics and light analysis, and there are a lot of misunderstandings in measuring the effectiveness of network marketing.

The amount of website visits and the world rankings of websites are the contents of general interest. The analysis of the user's return rate, the source analysis of users, and the analysis of keywords are not taken seriously.

A comprehensive evaluation of the effectiveness of network marketing should include website access, user stickiness, source analysis, search engine keyword effect analysis, and application analysis of various promotional products. However, based on these analyses, we can draw up suggestions and plans for further improvement of network marketing.

Network marketing emphasizes statistics, but analysis is not conducive to improving the current situation of network marketing.

    信息采集一勞永逸 

Nowadays information collection is a popular method of network marketing.

Many websites, through programming or using collection software, grab large amounts of web pages needed from other websites to enrich their website content.

In this way, the content of the website is rapidly enriched, and the number of pages that can be included in the search engine can also increase rapidly, so that visitors can be quickly attracted and the traffic is done. This is indeed a good way to network marketing once and for all.

However, facts have proved that no successful website is from information collection, and successful online marketing is not so simple.

Although information collection can collect a large amount of information needed, the quality of information varies greatly, and most of them are highly repetitive contents on the Internet. Search engines do not buy it.

For users, it is just a website with more than one clone. It has no attraction.

For the operation of the website, we must keep our feet on the ground, do the best and original content, accumulate a small amount of money, and cultivate loyal users with diligently.

Blindly credulous search engine optimization

The performance of search engine has a direct impact on the network marketing effect of enterprises, and more and more enterprises have realized this.

Regular search engine optimization can enable enterprise website to get better search engine ranking.

Search engine optimization is undoubtedly cheap and beautiful with high return on investment.

This makes some enterprises blindly pursue search engine optimization.

The main task of search engine optimization is to think about the algorithms and ranking rules of various search engines, and to "pform" the website to match the search engine's taste and get better ranking results.

As the saying goes, it is too dangerous to blindly trust the search engine optimization.

Search engine optimization and cheating often have only one step difference. Once judged cheating, not only can not achieve the desired result of optimization, but also will be punished by search engine.

    適度的優(yōu)化，能夠使網(wǎng)站的結(jié)構(gòu)更加科學(xué)高效。如果能夠把握“以用戶體驗(yàn)為中心”這一原則，努力去改善用戶的感受，才是正確的網(wǎng)絡(luò)營(yíng)銷思路。