什么是個性營銷？個性營銷就是自始至終以品牌個性品牌核心價值的個性層面貫穿于經(jīng)營運作之中的營銷之道，譚小芳老師結(jié)合常年實戰(zhàn)經(jīng)驗，總結(jié)出個性營銷三部曲：尋找個性之根、形成個性之樹、傳播個性之花。

It can be said that China's advanced women's clothing market is still in a lead-free era.

In the night market of the women's clothing market, we can see the meteors flashing past. The splendor of that moment is enough for our domestic business community to see where the hope lies, and the way out is marketing individualization.

In my opinion, women always prefer to consume more than men, especially the consumption of fashion luxury.

Their consumption may be far less than that of men, but the frequency of consumption and the rate of renewal are often unmatched by men.

LAN jewelry, jointly built by Yang Lan and Celion Dion, is the first high-end luxury jewelry brand from the East.

Its design team has gathered the world's top designers, including DicksonYewn, a famous jewelry designer in Hongkong, and DavideZybert from a jewelry family. In addition to the unique innovation of design concepts and design styles, the Oriental women's cultural value conferred by them has made it the first choice for modern intellectual women.

BE.PRIV ye, the advanced clothing custom brand originated in China not only keeps the foundation of Chinese culture, but also adds endless fresh vitality to achieve a stable style across the seasons and popularity. I am very optimistic about it.

In addition, BE.PRIV, a rare fabric, pearls, jewels and fur fabrics from all over the world, is designed to be cost free. At the same time, BE.PRIV comply with tailored tailoring services for every customer. Customers can personally choose fabrics and accessories and have their own embroidered labels.

Miss Tan believes that the way out for personalized marketing of advanced women's clothing lies in:

    1、尋找個性之根

The primary task is to find out where the brand personality is, and the personality of the brand is often made up of four elements: personalized customers, personalized needs, personalized products and personalized regions.

    2、形成個性之樹

Entrepreneurs must optimize their services, business and management processes to ensure that the whole business system can support, form and continuously improve brand personality rather than empty words, but can truly perceive customers.

3, the dissemination of personality flowers

The last step is to spread the brand personality deeply, making the brand personality a competitive advantage.

According to Tan Xiaofang, the essence of personality marketing is to guide the market through value innovation instead of catering to the market. This is the advantage and charm of personalized marketing.

    “定制營銷理念”是市場微觀化發(fā)展中的必然產(chǎn)物，它要求產(chǎn)品提供商能夠提供給市場以多種產(chǎn)品的選擇，使消費者“一旦擁有，別無所求”。