In March 29th, the eighteenth China International Clothing and Accessories Fair (CHIC2010) was in full swing. Overseas Chinese brand performance was held at the Beijing China International Exhibition Center (New Hall) performance hall, and many famous overseas competitions and colorful events brought a feast to the audience.

As the most growing consumer market, China's market potential has attracted more and more attention from overseas brands.

More than 300 brands from Germany, Italy, Spain, France and other places, with their latest design and the desire to cooperate with Chinese partners, have come to visit CHIC with a new vision, new concept and new strategy. It is an important way to develop CHIC in China.

In China, Korean women's wear and leisure equipment are favored by consumers. Some leading Korean clothing brands that try to develop into global brands and more than 100 Korean companies with unique fashion design will participate in this exhibition.

Yellsea, Mary Noble, SANG-A FASHION and HAN CHANG APPAREL, the famous manufacturers of fur and leather garments in Korea, have participated in the exhibition. The emphasis is on Le, Queen, Yarnie, Jolie & Deen, which are fashionable and diverse in style, and will also convey unique Korean charm.

Hongkong will continue to be the largest pavilion of overseas Pavilion. It will showcase 60 Hongkong brand clothing, accessories and fashion products, including Paolo Da Ponte, D&G, Moschino, MING, London Fog, Harry Porter and Wolford, and many other world famous brands.

There will be more development in the next few years. The future of Italy's high-end brands and major brands will focus on the Chinese market.

For the first time, the French Pavilion used the name of Paris Forever Pavilion (forever Paris) to select high level fashion brands for exhibitors, bringing together more than 20 brands of women's wear, men's wear, accessories, accessories and designer brands to show European style rhymes.

The exhibitors of the French Pavilion will also appear in the famous exhibition of "WHO 'S NEXT/PREMIERE CLASSE" and "PR t A Porter" in Paris, France, and its market vitality is worth looking forward to.

The fashion trade dress of Taiwan garment industry association has been playing the role of industry promoter in the Taiwan garment industry trade union. It hopes to bring the garment industry of Taiwan into a new era with more flexible industrial strength.

In order to help overseas enterprises better understand the Chinese clothing market and Chinese clothing sales channels, how overseas brands enter the China seminar also provides specific guidance for overseas exhibitors to enter the Chinese market.