In March 28th, the awarding ceremony of the "2009 (sixth) Chinese clothing brand annual awards" was held in Beijing in March 28th by the China clothing association. The 10 winners of the awards were officially released. In the first place, the powerful man took the "2009 China clothing brand annual planning Award". On the 27 day, the 2009 annual sales statistics of Chinese markets jointly published by the China Federation of Commerce and the China National Business Information Center were also released.

It is reported that after the announcement of the nomination brand list, the annual award of the Chinese clothing brand has passed three months of open balloting. The expert jury is composed of senior people from all over the country, including local clothing associations, media, institutions, art circles, quality inspection institutions and economic sectors. They have great authority in the research and evaluation of brands in style, quality and marketing, and their opinions are of great reference value.

The strategy consultant and the design company, Lang Tao company, not only successfully completed the comprehensive optimization of the brand VI system, but also created the industry miracle of the more than 3000 terminal stores at the same time, and matched it with the heroic spirit of "100 higher than the world's first peak Mount Qomolangma" during the Olympic Games in Beijing. It spent 8944 yuan to broadcast four advertisements on CCTV at the same time. In 2009, the powerful men's clothing was also amazing, not only successfully moved the company's operation headquarters to Shanghai, but also realized the brand moving to the capital, and quickly leveraged the advantages of Shanghai talents and resource Highlands, reorganized the lifeline of the first two ends of the brand marketing chain and research supply chain, and completed the international preparation from team management to management. Lian Jin, vice president of Beijing, who was awarded the prize in 2008, told reporters that in recent two years, it was a long time for big drivers to go out frequently.

The brand strategy of Zhen Ba is undoubtedly successful.

Wang Yao, director of the China National Business Information Center, released the "2009 annual sales statistics of China's market," said that in the past year, the "power tyrant men's clothing" was able to rise against the background of the financial crisis, and still achieved the first volume and sales volume of the national jacket Market, showing strong resistance to pressure. A large number of reasons came from the strong brand operation of RBA.

And the relevant person in charge of the annual awards of Chinese clothing brands also pointed out that "as the only one in China's clothing industry who always focuses on jackets, the strong men's clothing has successfully integrated the brand development with the industrial promotion. Its meticulous, standardized and effective brand operation really reflects the great power of planning, and the winning of the planning award can be truly deserved."

According to Lian Jin's introduction, following the 2009 National Garment Standardization Technical Committee, the jackets working group came to power, and the Chinese fashion color association has also specialized in the "Chinese jacket color research and development base" in the strong fighter, "to explore the way ahead for the whole jacket industry, which undoubtedly poses greater challenges for the brand operation of LIBA".