第十一屆中國(東莞)國際紡織制衣工業(yè)技術(shù)展及第十一屆中國(東莞)國際鞋機鞋材廠工業(yè)技術(shù)展，近日在東莞市厚街鎮(zhèn)廣東現(xiàn)代國際展覽中心舉行。據(jù)主辦方介紹，信息化管理技術(shù)研討會，是這次展會的一大特色，吸引了眾多商家參與。

Affected by the global financial crisis, in the past year, most industries have encountered unprecedented difficulties. The industry is trying to explore how to get rid of the current predicament and seek the way of development in the post financial crisis era, and the pformation and upgrading of enterprises has become a major topic.

In this international industrial technology exhibition, the industry not only brings advanced industrial technology, but also attracts more and more attention from the exhibitors.

It is understood that from the proportion of information input and sales revenue of domestic garment enterprises, 85% of enterprises are below 1%, 10% of enterprises reach 1% to 2%, and 5% of enterprises reach more than 2%.

And foreign garment enterprises' informatization input should reach at least 2% of sales revenue, and leading enterprises even reach 5% to 10%.

The low input level determines that the informatization level of the domestic textile and garment industry is generally low, and in the shoe industry, the information construction is not satisfactory.

As far as the status quo is concerned, there are several problems in most enterprises: lack of funds for information technology; lack of talents in related fields; less software products suitable for industry applications; inadequate overall planning for information construction.

All kinds of factors have hindered the development of enterprise informatization, thus restricting its overall and rapid growth.

Nowadays, in the era of rapid development of information technology, the relationship between enterprise development and information technology is increasingly close, and enterprise innovation is accelerating. Informatization construction will undoubtedly become the most important work in the process of enterprise innovation and development, and also a booster for enterprise development.

It can be seen that information construction is very important for enterprises. Not only that, it also plays an important role in accelerating the progress of the industry.

Especially in the field of footwear industry, shoes enterprises which have been operating in traditional form lack advanced production concepts and efficient technical equipment, so that they are inefficient and can not gain a firm foothold in the market with strong core competitiveness.

Therefore, it is necessary for shoe enterprises to complete the information construction actively so that all the work processes can be carried out in an orderly way and guide enterprises to achieve better and faster development.

The so-called information construction refers to the means and process that enterprises use modern information technology to support the management of enterprises and brands.

With the rapid development and extensive application of computer technology, network technology and communication technology, information technology has become an important guarantee for enterprises to achieve sustainable development and enhance market competitiveness.

So how should shoe enterprises take positive measures to push forward the process of informatization construction?

Shoe enterprises should make a detailed analysis of the overall strategic plan and objectives, formulate reasonable plans for information construction and plan according to the actual operation of enterprises, and clearly identify which areas should focus their investment and energy, and complete every detail of the construction targeted.

In terms of hardware, footwear enterprises should provide various kinds of information management systems, such as network and communication tools, to meet the requirements of modern enterprise management and operation, so as to improve the efficiency of production and operation activities.

In terms of software, shoe enterprises should absorb innovative talents of all kinds, and provide support for the information construction of enterprises.

Specifically, we should attract and retain people with lofty ideals to join the enterprises with good treatment conditions, broad promotion space, and create excellent talent elite teams, so as to establish various institutions related to information construction so as to achieve effective division of labor and management, enhance the sense of responsibility of staff and workers, develop more applicable software products, improve work efficiency, and comprehensively promote the construction of enterprise informatization.

At the same time, shoe enterprises should enhance their insight into diversified markets, be good at observing market environment and competitive situation, predict the changing trend of industry, and adjust the strategy of information construction in time.

We should also learn from the successful experience of domestic and foreign enterprises, apply them practically to the information construction of shoe enterprises, and give full play to their initiative in innovation so that shoe enterprises can have core competitiveness.

Shoe enterprises should start from the unique advantages of information construction, which can improve the success rate of information construction, lay a solid foundation for the next step, and enhance the confidence of the whole enterprise in information construction.

In addition, the assistance of government agencies and related organizations is also indispensable. Through policy support, technical guidance and other work, it can also accelerate the process of enterprise informatization construction.

Shoe enterprises must truly attach importance to information production and management, invest in various ways, look at market changes in a global development perspective, keep pace with the times, learn from them, adjust and innovate strategic plans, and work carefully under the guidance of government organizations, so as to get obvious results in the work of information construction and break through the bottleneck of development.