In many supermarkets across the country, there are specialized clothing areas for customers to choose. Supermarkets provide a one-stop service for consumers, and will also open up clothing areas. But managers say that supermarket clothing is mostly driven by popularity and the profit margins are very limited.

In Liaocheng's dorodo supermarket.

The area is arranged in the prominent position of the entrance.

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Separate layout, coincides with the season, over the season clothing prices are more than 30 - 100 yuan.

The salesperson who has three years of sales experience in the area told reporters that when the supermarket has a large flow rate, consumers will visit the clothing area when they buy food and daily necessities, but the proportion of the citizens who choose to buy clothes in the supermarket is not large. The sales volume in the recent three years has not changed significantly.

Among the few citizens who have chosen to buy, Ms. Yao said that every time they buy daily necessities and food, they will be there.

Take a look.

"Besides

I didn't buy large size clothes in the supermarket. I always felt that the clothing brands in the supermarket were miscellaneous and old-fashioned.

Ms. Yao said.

In the interview, there are also consumers who are optimistic about the clothes in the supermarket. Xiao Chen of Liaocheng University said: "the clothes in the supermarket are cheaper than those in the big shopping malls, which are more reasonable than those in the private stores outside the market."

For the sales situation of the clothing area, the manager of Dole supermarket limited said that the supermarket has been landing since it landed 6 years ago.

Area, but sales in this area have not been plague and no profit.

"Although the profit is thin, it will not be abolished. Considering the overall consideration, the clothing area can lead to popularity."