The twelfth Shoe Fair will focus on the interaction between industry and culture. During this period, a number of supporting activities will be held to cultivate footwear industry culture.

During the shoe fair, four footwear competitions will be held, namely, the fourth cross-strait college student sports shoes design competition, the third shoe culture animation creative competition, the second shoe shoe supplier selection for the second footwear industry in China, the third sports shoes online creative design competition. At the same time, there will be five Forum seminars closely related to industry, including the budget, management cost control and tax lectures of SMEs, the first cross-strait Symposium on cultural and creative industries development (Jinjiang), the footwear and footwear industry logistics forum, the cross-strait close economic and trade relations (Jinjiang) forum and the 2010 "China sporting goods standardization" forum. In addition, the shoes Fair will also set up the Museum of science and technology achievements, display the shoe industry scientific and technological achievements and the shoe industry science and technology innovation product, carry out the experts' on-site achievement promotion, technical consultation, patent product experience, scientific research achievement and patent technology selection and so on.