近日，有消息傳出，曾被CCTV在2009年連續(xù)三天關(guān)注并表彰的正品鞋城，新版上線之際，竟對外放出廣告，宣稱4月23日上線后連送三天！記者登陸正品鞋城官網(wǎng)、搜鞋網(wǎng)等各大鞋業(yè)網(wǎng)絡(luò)媒體時發(fā)現(xiàn)，上述站點首頁均陳列著正品鞋城以“新版上線，連送三天”為主題內(nèi)容的重磅廣告。

   　　 鞋業(yè)網(wǎng)購，魚龍混雜 

Despite the strong impact of the financial crisis in recent years, the booming Internet economy has been on the rise with the rapid development of the Internet. China's B2C market has been on a steady growth in recent years.

The industry has not only emerged many vertical third party shoe shopping sites, but also has more and more strength shoes enterprises such as Lining, PEAK, Daphne, AOKANG and so on.

In terms of industry segmentation, 2009 is also known as the first year of B2C in shoemaking industry.

With the rapid sprouting and development of many sites, the blue shoe flags online shopping market, which is originally a blue flag, has become a sea of flames in the twinkling of an eye.

S, the CEO of a well-known website in the industry, has made an interesting comment on the subdivision of shoe shopping websites:

   　　 A、穩(wěn)步上升類 

Also known as market potential stocks: conscientious and sustainable development, pursuing business interests, taking into account social responsibility and public praise, having clear strategic planning routes, reliable quality of goods in the station, high cost performance, and a steady increase in the scale of the site, such as genuine shoe city.

   　　 B、不差錢類 

Also known as the blue chip Market: overseas VC investment has been acquired, advertising has been mixed up all over the world, making money from all walks of life and emptying consumers' pockets at a high price, and finally beautifying financial data for overseas listing.

Such sites have strong commercial purposes and investors love, but their sense of social responsibility is weak and public consumers are hard to identify with them.

  　　  C、夢想煎熬類 

It is also called "feeling the stones across the river": lack of accurate market research and strategic objectives of the enterprise. Under the influence of the industry trend, they are rushing headlong into the flow, even if they are heavily indebted.

Such sites are extremely risky, and if they fail to control them, they will easily lose money.

   　　 C、掛羊頭賣狗肉類 

Also known as the "profiteer category", the slogan of the high-end brand is not actually licensed by the brand, but secretly adulterate some fake and shoddy joint sales.

Such sites are shoddy, false, genuine, mercenary, for the vast number of consumers doubt or even hate.

   　　 D、財團撐腰類 

The official website of real wealth gods, such as BELLE, AOKANG and many other famous enterprises, has changed from entity sales to network channels, with strong economy, strong brand and high credibility.

Such enterprises are absolutely understandable in terms of their strength, but there is limited space for consumers to choose, and their cost performance is general.

There is a common saying in the Folk: men are afraid of entering the wrong line, and women are afraid of marrying the wrong man.

Borrow here, it is so-called sell afraid to choose the wrong season, buy afraid of the wrong place.

In the face of mixed shopping online shopping, accurate selection is often more important than effort discrimination.

  　　  ●連送三天，是假是真？ 

After seeing the advertisement, the reporter made a rough account of the genuine shoe city net. No matter how large the number of shopping groups in China is, it is assumed that the average number of people who pay an average of three days per day on the new version of the shoe city is 100 thousand. According to the cost of the activity of sending 88 yuan merchandise to the site for three days, it will directly consume 26 million 400 thousand yuan of gifts.

The scale of Internet users in China is as high as 400 million. In 09 years, the number of B2C online shopping malls has exceeded 150 million, and the average daily users of the new version of the shoe city are 1 million or 10 million per day for three days.

Such a huge number, even if it is Taobao consortium under the Taobao network, it may not be able to afford it.

Although the real shoe city is a well-known shopping site in the industry, it is unthinkable to spend so much money on publicity.

If this event is fraudulent, it will affect the credibility and reputation of the enterprise for a long time, causing the distrust and loss of customers. If three days' activity is real, such a huge promotional cost, how does the authentic shoe city do it?

I hold this kind of problem and then connect the main executives of Zheng pin shocheng. The responsible person said that in the last year's development, they have made great progress. At present, the website has dozens of strength suppliers, occupying nearly 30% of the market share of the shoe classification online shopping market, breaking through the myth that traditional B2C sites are hard to make profits.

Thanks to the strong support of the major brands in the industry, the aim is to give back to the new and old customers through direct presentation.

This event is not possible to attract the public eye and the hype, free of charge, and is even sent for three days, it is true.

What is the credibility of such a large-scale gift?

As for the specific dynamics of this event, the reporter will personally report the follow-up progress of the event.