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E-Commerce Creates A New Pattern For Garment Industry

2010/4/29 14:36:00 25

Electronic Commerce

   根據(jù)國家權(quán)威部門統(tǒng)計,中國目前擁有有3.84億多網(wǎng)民,1億多網(wǎng)絡(luò)消費者,超過26%的互聯(lián)網(wǎng)普及率,中國的互聯(lián)網(wǎng)消費市場也日益龐大。由于網(wǎng)絡(luò)購物的優(yōu)惠價格及方便快捷的服務(wù),網(wǎng)絡(luò)購物日益成為越來越大眾的消費行為,網(wǎng)絡(luò)市場的巨大潛力吸引眾多品牌企業(yè)搶灘登陸。其中,傳統(tǒng)服裝行業(yè)在網(wǎng)絡(luò)這一新型銷售渠道中更呈井噴式發(fā)展。


With the continuous development of e-commerce, international brand clothing also gradually attaches importance to the vast space of online shopping market.

Large scale clothing brands such as the seven wolves, YISHION and Baleno have entered the online shopping market on a large scale. At the same time, a series of online clothing stores such as fan Kai pin, Yi Zhi, JEANSWEST and so on are also emerging.

In the mainstream Internet marketing channels, according to statistics, sales of clothing have accounted for 3/5 in the field of "footwear apparel", and this data is on the rise.


The continuous growth of online shopping users has created a new pattern for the development of e-commerce of clothing. The huge number of Internet users and crowded entities channels have pushed clothing to the cusp of online shopping. But how to make full use of the characteristics of the Internet, it is more urgent to achieve the healthy and healthy development of online shopping companies through technological innovation, industrial upgrading and differentiated strategy of market segmentation.


The famous clothing shopping website -- Yi Zhi net, mainly produces and sells colorful trellis shirts, advocates the concept of fashionable vitality and free clothing, integrates the comfort mechanism into products, and delivers high-quality service to happy and healthy life. Both products and services have been widely praised by consumers.


The website recently launched the 2010 favorite star lattice sweatshop workshops. Users can vote for 10 yuan cash coupons.

Activities listed the costumes of Chinese and foreign stars such as Andy Lau, Kang Ji Hwan, Elva Hsiao, Jang Na Ra and so on, allowing users to experience the difference of star costumes online while voting for their favorite star T-shirt and winning cash coupons.

Ever since the launching of star workshops, many users have been actively involved in it, and are deeply loved by the majority of users.


At present, in response to the strong demand of the market, Yi TSE has started a nationwide investment promotion. As a first-class e-business institution famous for its quality, taste and brand, Yi TSE will share its huge business opportunities with many enterprises with its customized DIY weapon.

In addition, according to the person in charge of the network, during the May 1 period, the website also launched millions of gift feedback activities. As long as the users had selected VISZS products, they showed you to wear the scene of May 1, and sent the photos to Yi Zhi net. You can get a hundred yuan cash gift coupon to share your happiness.


According to press reports, VISZS was formerly a partner of internationally renowned clothing brands, with over twenty years of professional experience in fabric production and clothing customization.

With its professional quality assurance and high quality service promise, Yi Zhi network has developed into an independent official website, Taobao mall, Taobao store and exhibition hall in just over a year. It has formed an e-commerce organization with online and offline support and tens of thousands of users.


VISZS integrates the original production advantages, adopts the business mode of network direct selling, effectively overcomes the drawbacks of the low efficiency of traditional clothing sales channels, presents the most high-quality clothing products to users in the most direct way, with excellent supply chain management, efficient and complete distribution system and modern call center, so as to provide users with the most intimate service guarantee.


 

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