Social changes have brought about changes in the category of luxury goods.

From Prada to sub brand Miu Miu; Armani extends to the brand family of Giorgio Armani, or from Yamamoto Teruji's leisure sports brand Y3, which he co worked with Adidas to later jewelry brands, all these signs indicate that luxury brands need high-profile, mass and large-scale supply.

At present, many luxury brands are already run by the group and listed on the stock market, and the consumption of luxury goods itself is very sensitive, which has a great relationship with the economic trend and the stock market situation.

For a long time, many luxury enterprises and related officials are avoiding the problem of price reduction, but prices are slowly falling.

For COACH, GUCCI and other brands, buying a fashionable handbag is no longer necessary for ordinary office workers to tighten their belts, just like changing a mobile phone or changing a car interior decoration without having to accumulate and consider for a long time.

In addition, for many expensive luxury goods, there is a new consumption pattern for people who really need it. Many consumers choose to rent or use it before they sell it.

Consumers are increasingly aware of the use of exchange rate changes in the global market to choose the most cost-effective products.

As a result of these changes, some so-called luxury goods can no longer maintain their image above all, at least in terms of price.

Consumers can buy the world's lowest price goods through this channel.

In the increasingly small "global village", no one can pretend to be noble.

In the past, luxury goods in the traditional sense have been redefined and their consumption groups are changing.

Brand handbags, shoes and clothing are no longer the new generation of IT elite, financial elite and traditional industry "two generation" patents in the 90s of last century. More and more ordinary urban office workers are becoming the mainstream of mass fashion consumption, and the boundaries between luxury goods and public fashion products are becoming increasingly blurred.