2010 Shanghai International Fashion Culture Festival and Shanghai fashion week dedicated to the World Expo, the "special exhibition of Expo" series was launched in May. The highlight of the festival is "Asian Fashion bloom" Art Festival. It was held in from May 13th to 16th at the Shanghai International Fashion Center (SFC) in from May 13th to 16th. It gathered 17 top and popular designers from 6 countries (or regions) of India, Japan, South Korea, China Taipei, China Hongkong and China Shanghai to show the new fashion culture of Asian fashion.

As the Pathfinder and pioneer of Shanghai fashion industry, Shanghai International Garment Culture Festival has made a series of "Expo special exhibition" activities to show Shanghai's urban style and fashion trend. It also provides a platform for exchanges and cooperation among Asian countries and regions, bringing a strong Asian Fashion whirlwind to the international fashion industry.

Located in east the Bund, Shanghai international fashion center, formerly known as Shanghai seventeenth cotton mill, is a hundred years old factory in Shanghai textile industry. It invested 620 million yuan to carry out the pformation of old factories. It not only retains the historical ring of the industrial civilization of the old Shanghai in the 20s of last century, but also integrates contemporary aesthetic appreciation, so as to create the most complete and complete professional exhibition facilities in China and even in Asia, and become a fashionable landmark on the Huangpu River.

In recent years, with the rise of Asian fashion industry in the world, Asian fashion industry is attracting worldwide attention just as it needs to be released.

Shanghai has become the preferred strategic hinterland for the world's top fashion brands.

The Shanghai International Fashion Culture Festival, Shanghai fashion week, as the Pathfinder and pioneer of China's fashion industry, will host this large-scale fashion feast at the right time. It will not only provide a platform for communication and cooperation among Asian countries and regions, but will also bring a strong Asian Fashion whirlwind to the international fashion industry, thereby expanding the Asian fashion discourse and establishing a higher position in the international fashion industry.