2010年上海世博會上，服務人員的服裝大多出自東華大學設計團隊之手。他們?yōu)槭啦驹刚?、服務人員、禮賓接待和司機提供了近500款設計方案。 

According to Liu Xiaogang, vice president of School of fashion, Donghua University, the Expo professional clothing should not only satisfy the comfort and beauty, but also do better in terms of functionality, technology content and cultural content.

In the design of visitor service personnel and concierge personnel to receive uniforms, Shanghai city flower - Magnolia design was applied to skirts, clothing necklines, cuffed buttons and shirt shades, vividly displaying the characteristics of regional culture of Shanghai World Expo in 2010.

Liu Xiaogang said: "not only has the originality of the exterior design, but also the Expo clothing has adopted many functional fabrics, such as environmental protection, quick drying, moisture absorption, sweating, crisp wrinkle resistance and UV protection, which includes a number of patent technologies, which can be regarded as a centralized inspection of the scientific research achievements of the clothing industry of Donghua University."