雖然距“六一兒童節(jié)”還有一段時間，各大商場的促銷預熱活動已經陸續(xù)啟動，提前為節(jié)日造勢，其重視程度堪比“五一”。面對此次節(jié)日商機，童裝商家不僅在促銷上下功夫，更是緊抓流行趨勢，重視品牌宣傳，通過各種方式掘金黃金銷售日。 

When a happy family of three wears the same style clothes at airports, hotels, resorts, scenic spots and playgrounds, the envy of the surroundings will surely add more happiness to the family's mood -- this is the charm of parents' clothes.

The first popular South Korean parentage has begun to sweep the metropolis across the country. Beijing, Shenzhen, Shanghai, Chengdu, Chongqing and Hangzhou make many families pursuing high quality life appreciate the joy brought by their parents.

A children's clothing store in Beijing told the author that parent child dress is the prevailing trend in children's clothing industry. Many parents are willing to wear the same clothes as children, play games with their children, and close their children's distance. Since their parents and children's wear, the sales volume of the shop has been increasing rapidly. The children's day of June 1 is coming soon. The businessman is buying in large quantities of parents and children's clothing so as to seize the surrounding market and get better sales.

In order to seize this market, many adult clothing enterprises have taken advantage of the development of children's clothing products, such as ELLE and attachment, have developed children's wear series, and some children's wear brands have increased adult sizes and fashion elements. For example, Nike children's clothing is large enough for young fathers to wear, and many brands have also developed children's clothing, costumes and costumes so that children can join in the banquet with their parents.

With the increasing attention to children, with the advent of the children's day, children's clothing market will be heated up, and more children's clothing businesses will rush to the field.

Although there are still a few days away from the "61" children's day, sensitive businesses have already caught the breath of pre holiday consumption, and have launched children's sales promotion cards.

Recently, I saw in some commercial streets and large shopping malls, supermarkets, businesses have started to operate "61" promotional activities, many children's clothing has been marked "5 to 30 percent off" label, parents with children shopping shopping also increased significantly.

The promotional activities on the Internet are also no different. The author entered the "61" on Taobao search column, and immediately appeared the keywords of "61 performing costumes" and "children's day clothes". The search volume has reached thousands, and businesses have launched different promotional signs.

Because more and more schools are holding various activities to celebrate festivals, the children's costume market has also been heated up.

   　　 品牌童裝受寵高價位已成普遍現象

In recent years, children's wear industry has developed rapidly, and its share in the apparel industry has been increasing.

The brand trend of children's clothing demand has promoted the branding development of children's clothing market. Shopping malls have gradually established brand management consciousness in children's clothing business activities, especially the well-known brand children's clothing has become the main importing object in the market.

On June 1 children's day, parents buying children's clothing still love children's brand clothes, but nowadays, the high price of children's clothing has become a common phenomenon.

There are two main reasons for the high price. First, the production cost of children's clothing is not lower than that of adult clothing. Although the fabric of children's clothing may be saved, the production technology of children's clothing is no less than that of adult clothing. Secondly, for some well-known manufacturers, the clothes they produce are not aimed at all children, but only for customers who buy their clothes. These manufacturers are constantly pursuing the fabric and style of clothes, which makes children's clothing prices more and more high.