In May 20, 2010, the clothing brand and department store docking conference was held in the conference room of the 2 floor of Shanghai World Trade Center.

This event is sponsored by the Shanghai international fashion show and the clothing dealer magazine. Through the lecturers' on-site guidance and narration, this paper discusses the hot topics of how Chinese buyers negotiate with international sellers. As one of the important lectures of Shanghai international fashion show, the conference attracted many distributors and media reporters to attend the lecture.

Shanghai International Fashion Show (MODE SHANGHAI 2010), in line with the concept of "Fashion Expo and Green Expo", is committed to promoting the fashion brand of independent innovation and improving its market share with its unique marketing promotion and sales assistance functions.

The Shanghai international fashion show fair brings together many innovative, creative and potential brand businesses and agents, franchisees and shopping malls. The organizers actively open up trade channels for both sides, and build a personalized, fashionable and internationalized green and harmonious fashion trade platform.