日前，記者從福建晉江曼登林鞋業(yè)有限公司獲悉，該公司將推出新一潮流品牌“帥步”。

The 2010 Shuai step autumn new product launch and the brand investment promotion conference not only symbolized Shuai Bu's first appearance in the mainland, but also meant that Shuai step will embark on the journey of "fast fashion" leader in China's casual footwear industry.

"Sell shoes like fruit!"

Shuai step (Fujian) shoes and Garments Co., Ltd. chairman Wang Xiaofen said.

She believes that as an important part of the fashion industry, the footwear industry in Jinjiang has also ushered in its fast fashion era.

Since the mainstream consumer group of Shuai step will aim at the "post-90s generation", then Shuai step should try to "fast fashion", seize the market with fashionable, fast and super value products, and become the first brand to dare to eat crabs in the sporting goods industry.

Wang Xiaofen told reporters that as a trend player, the main target consumer group of Shuai step is the "post-90s generation" who "pursue individuality, emphasize self freedom, full of innovative passion and rebel spirit". For this young group, Shuai step has set up a "fast fashion" business mode.

Reporters at the scene learned that the theme of this conference was "playing the star world" and continued its "consistent idea that every young person can become his star", advocating a playfulness attitude towards life.

Based on this theme, Shuai step has launched a series of diversified new series of shoes, such as trend player series, South Africa World Cup series, European style series, campus lovers series and so on.