Clothing display should combine with the shop decoration style and the style and type of the merchandise. New and unique shop design will bring unexpected benefits to the store. Combined with the display design of the flagship store of Peng Rong men's men's clothing, we summed up 12 "military rules" of clothing store display:

1, the same collocation. Put together the same color clothes will give people a very comfortable feeling, pay attention to the same color matching, do not put the same style, the same length of put together, so as not to make people feel like a warehouse.

2, contrast coloring. That is to say, cool colors should be used to foil warm colors. For example, red clothes should be set up in green clothes, yellow clothes should be lined with blue clothes. When placed on a pole, the cool colors and warm colors can not be accounted for 50%. The best proportion is about 3:7, and the attention should be paid to the interpenetration of cold and warm colors.

3, rational use of living areas. The so-called living area is the most easily seen area in the direction of pedestrian flow, otherwise it is dead zone. You should put your main style in the living area and put the other styles in the dead zone, so that sales can be greatly improved.

4, the number of models should be controlled. Some operators think that models are easier to display, and put many models in their own shops, but they will have the opposite effect. People feel that this brand has some "water". The so-called "thing is sparse and expensive", and the best model is best worn on models.

5, make rational use of live models. The shopping guide is a living model of clothing, and which style will be sold in shopping guides, which is a good way to reduce inventory.

6, the time should be grasped. To understand who is buying clothes every day, Monday, two or three, and four can put some fashionable, expensive and unique clothes in the living area and on the model. On Friday afternoon, Saturday and Sunday, it is best to wear medium priced clothing to live areas and models.

7, store display must have a sense of rhythm. Do not put the color system too rigid, the left side of the store is cool color, the right side is warm color too incongruous, and collocation with rhythm.

8, the overall display of goods. In order to achieve the display effect and fully reflect the brand design concept, from the overall LOGO design to the store model, the gesture display of people's desk and other details, we must reflect the design and display of the gist and intention.

9, goods display and matching. Products are maintained in series, and products in the display area are arranged in a series of forms, which will highlight the advantages of the product in the design structure arrangement.

10, the structure of goods is practical and effective. In order to create atmosphere for clothing display effect, the device structure of the design should fully reflect the auxiliary role of clothing product display in actual operation.

11, the construction of exhibition space is reasonable, smooth and strong. The marketing concept now emphasizes consumers' psychological feelings. They need plenty of free space to shop, choose independently, and enhance the participation of the guiding factors in the store sales behavior.

12, the display style of goods is unique and unique, and its characteristics are outstanding. This will not only make the image of the clothing store become distinctive, but also enrich the external image of the product and enhance the appeal of the brand.

Ren Fenghua, manager of the men's wear flagship store, concluded: how to do well the design and display of the store space and receive good results, in addition to combining the characteristics and styles of their own brands, we should constantly absorb new contents from the surrounding successful brands, and improve and develop the connotation of design and exhibition. In this way, we can not only receive substantial results from the market, but also effectively promote the image, culture and quality of the brand.