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PEAK And Jiangsu Satellite TV Reach New Marketing Strategy Cooperation
在廈門舉行的匹克2010—2011年冬春新品訂貨會上，匹克的國際化戰(zhàn)略意圖依舊“路人皆知”——除了一如既往地與斯坦科維奇洲際籃球賽續(xù)約，更與新西蘭奧委會、塞爾維亞籃協(xié)達成戰(zhàn)略合作——這種將多個強勢資源順勢“納入囊中”的操作方式，正是匹克國際化戰(zhàn)略一直堅持的多元化思路。
In addition to traditional sports marketing, PEAK's new marketing strategy cooperation with Jiangsu satellite TV also surfaced.
It is understood that in the second half of 2010, PEAK will jointly launch a strong column with Jiangsu satellite TV, "one world famous."
This column will cover the basketball hobby groups in the streets, schools, newspapers, televisions and even the Internet with the PEAK 5V5 Basketball Challenge competition this year. It will show the actual experience and emotional calendar of the Chinese basketball fans' dream struggle in all directions.
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