In the face of the huge development prospect of the domestic sporting goods market, all sporting goods manufacturers have stepped up sports marketing efforts to enhance brand and influence. As the pioneer of sports brand, XTEP's sports marketing strategy should not be underestimated. It is understood that XTEP announced that from 2010 to 2012 became the only designated equipment supplier of the IAAF Diamond League ShangHai Railway Station. In addition to sponsorship fees, XTEP will also provide special sports equipment for the IAAF Diamond League referees, organizing committee staff, security personnel, volunteers, mattsmen athletes and coaches. It will enhance the reputation of XTEP brand in sports field. Ding Shuibo, President of XTEP, emphasized that XTEP will adopt a differentiated strategy in product development and pricing, and will take sports marketing as a very important marketing tool to further expand the proportion of sales.