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Market Research: Business Opportunities In Children'S Wear!

2010/5/28 9:51:00 67

Children'S Wear

  “幾個(gè)地方都沒(méi)買到。”兒童節(jié)快到了,一些13歲左右孩子的家長(zhǎng)卻為買不到大童裝而犯愁。


It's difficult to buy the right big children's clothing.


Ms. Xiao, who lives in Nanhu villa in Wuchang, told the author that her son is 12 years old. Seeing that the 61 quarter is coming, she has pferred to several shopping malls and some shops in recent days, trying to choose children's clothing for her children.

However, almost all stores only have children's clothes that are worn by a few years old children.


I visited several shopping malls and found that children's clothing was basically located in children's children's clothing, 3-6 year old children's wear and 7-11 year old children's clothing.

"Is there a big children's clothing for a 13 year old child?"

Sales staff said, there is no specially designed goods, if you want, you can take a child size code.

But the patterns are too cartoons. Many parents say that children are too old to wear too childish clothes.

Zhang Qinghong, the owner of a children's clothing shop in Huaqiao village, told me that the younger children changed their clothes and clothes every year, and the clothes were sold well and the risk was small.

The thirteen four year old child is in adolescence, and seems to be "not cold" for children's words.


      大孩子多穿成人版小號(hào)裝


Zhang Zhifeng, the boss of children's clothing in Hanzheng Street, told me that the growth and development of children aged 13 or so are faster and their psychological changes are fast. What they like suddenly and what they don't like suddenly make them very passive.

What do children of this age wear?

I interviewed several middle school students aged thirteen and four randomly. They said they wore school uniforms or sportswear.

"Most of them are adult trumpets, so it's best to design something with individuality," they said.


      大童裝也有商機(jī)可挖


According to the industry, large children's clothing is almost blank, but there are still opportunities to be excavated.

As long as the manufacturer is able to pinpoint the breakthrough point and grasp the physical and psychological characteristics of the large children, it will bring considerable profits after developing the business opportunities.


 

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