Since its opening in 2010, the Italy Pavilion in World Expo, Shanghai, has received tens of thousands of visitors from all over the world. While people are dumping Italy's culture, art, fashion and food, they are amazed by Italy's technological innovation. As one of the innovative products exhibited on the Italy Pavilion, the revolutionary five toe shoes have been repeatedly noted by tourists.

On the 28 day, the Italy Pavilion launched a five toe shoe "Barefoot Technology" experience to show and introduce the barefoot idea and invite more people to feel this way of life close to nature.

"Nowadays, more and more athletes, coaches, health experts and footwear manufacturers are beginning to realize that there are many health benefits of barefoot or near barefoot running." Corrado Giambalvo, the Vibram five toe shoe tester who had participated in the marathon for six times, introduced to her experience in the Italy Pavilion. "Vibram five toe shoes can provide the wearer with the feeling of bare feet. The thin and flexible sole is designed according to the shape of the human foot, which can make full use of the natural biomechanics of the human body and is good for health." Vibram five toe shoes have been nominated by Time as the best invention in 2007. As one of the innovative exhibits of the Italy Pavilion, its characteristics perfectly match the World Expo theme of "Better City, better life".

It is reported that from the end of July to the beginning of August, the Italy Pavilion will also hold the theme exhibition of "Italy innovation". At that time, visitors will see a series of innovative technology exhibits designed by many Italians to improve the urban development and the living environment of the residents. The exhibition received 500 entries from all over Italy, half of which will be on display in the museum for two weeks. Most of the innovative technologies are concentrated in urban planning and construction, environmental technology and health care.