來自中國、韓國、日本、意大利、挪威、荷蘭、德國、丹麥、英國、新西蘭、澳大利亞、中國香港、中國臺(tái)灣等13個(gè)國家和地區(qū)的展商將于2010年11月12~14日于上海光大會(huì)展中心會(huì)聚一堂，參加由上海外經(jīng)貿(mào)商務(wù)展覽有限公司攜手上海市計(jì)劃生育用品管理協(xié)會(huì)、上海服裝行業(yè)協(xié)會(huì)共同主辦的上海國際少年兒童服裝及用品博覽會(huì)，聯(lián)手打造全球童裝企業(yè)拓展中國市場的行業(yè)平臺(tái)。

China's children's clothing industry is known as the sunrise industry of the clothing industry. In China, there are 300 million children aged 0~16, and this huge amount has become a necessary prerequisite for the rapid development of children's clothing industry in China. With the rising of the living standard of our country and the increasing importance attached by the society and family to children, the proportion of children's clothing consumption in family consumption expenditure is increasing year by year.

With the continuous growth of children's clothing consumption demand, the huge business opportunities in China's children's wear market have stimulated the enthusiasm of many enterprises at home and abroad, and more and more children's wear brands have sprung up, and there are many well-known enterprises. For example, the fast-food giants such as McDonald's, Adidas, Nike and so on have launched their own children's wear brands in the Chinese market. The Wahaha Group, the first time to enter the children's clothing industry, has opened more than 800 stores in the country. China's children's wear market is gradually shifting from "quantity consumption stage" to "brand consumption stage".

The rapid development of children's wear industry and the constantly emerging brand of children's clothing at home and abroad urgently need to participate in professional exhibitions to enhance their popularity and establish brand sales network. However, at present, there is no international exhibition on children's wear in China. Sponsored by the Shanghai Municipal Population and Family Planning Commission and the Shanghai family planning products management association, the Shanghai international eugenics and pregnancy baby products Expo has been successfully held for five sessions, with an exhibition area of 10 thousand square meters, attracting more than 20 thousand spectators to visit.

The professional audience includes agents, distributors, franchisees, wholesalers, retailers, and nearly 8000 overseas professionals looking for OEM companies from all over the country. In the end consumer group, through the city population and family planning commission network, directional organization of more than 7000 infant families, and through the relevant media, advertising attracted a large number of social consumption public to visit the exhibition. On this basis, Shanghai foreign economic and Trade Exhibition Co., Ltd., together with the Shanghai family planning supplies management association and the Shanghai garment industry association, will jointly host the Shanghai international children clothing and Supplies Expo, which is expected to reach 20 thousand square meters.