Home >

2010 Women'S Clothing Online Shopping: Zhejiang Area Ranked First In 13.49% Market Share.

2010/6/2 10:45:00 47

According to statistics, internet light last year

clothing

It sold 64 billion yuan and is the best selling product. More traditional clothing brands are eager to join the army of online stores.

The surging tide of online shopping has made the second China clothing electronic commerce summit held in Hangzhou recently received the attention of the industry. Traditional clothing brand, network clothing brand, network shopping platform and related experts and scholars Qi Juyi hall, the clothing industry online zero sale launched a heated discussion.

The leaders of many famous brands such as seven wolves, Anta, Lining, Heng Yuan Xiang came, and seven shop owners such as grid, wheat bag and so on came.

Recently, all of you have come together and have brought many new ideas to the clothing business of the shop.

"We now have 10% products for special purposes.

Shop

That is to say, there is no entity store under the line. The network special edition is launched according to the analysis of the existing consumer groups and market prices.

Tonlion's relevant person in charge said.

How can online stores sell well? Online owners who have started their own businesses have introduced their business practices.

Cao Qing, the founder of the seven brand of the online brand from 4000 yuan, said: "in advertising, the investment of Internet sellers is far less than that of traditional brands."

And the online store should be successful, and the product should be updated quickly. Their shop will update 100~150 clothing in a month.

At the same time, sales should also play emotional cards, and focus on communication with customers.

Van cerpin has not only established an independent shopping platform, but also recently signed Wang Ludan and Han Han as spokesmen for the image.

In addition, the advertisement has been implemented in the bus waiting hall of Beijing, and the advertising mode of online products has been enlarged.

brand

Propaganda.

Zhejiang has the largest number of shopping maniac, and most willing to spend money.

According to the latest data released by the online store, from the distribution of women's clothing online shopping area, Zhejiang region ranks first in the market share of 13.49%, and the leading second place in Jiangsu is nearly 4 percentage points.

The shopkeeper of clothing net shop is also very good at grasping the popularity.

The author noted that in this published search hot words, "big code" ranked third in the 150 thousand daily search volume, becoming the most unusual data in the ten most popular words.

"Many girls feel that they are very fat, so they do not want to go out shopping, so online shopping has become their best choice." a shopkeeper of the dress shop humorously told the author: "in fact, there is a little bit of meat. Why is Yang Kuei Fei still obsessed with Tang Ming Huang?"