隨著世界杯的臨近，鞋企體育營銷矛頭又一次浮出水面，鞋企結(jié)緣體育營銷已經(jīng)是個老生常談的話題。

2010 is a relatively concentrated year of sports events, which provides many opportunities for sports shoe enterprises to sell. Sports marketing is gradually being applied by major sports shoes enterprises. Shoes enterprises attract more people's attention to sports events through sports prosperity to stimulate people's desire for consumption in a lively sports atmosphere, while broadening brand awareness and reputation, so as to achieve the desired goal of shoe enterprises' marketing.

In fact, from the Beijing Olympic Games to the Eleventh National Games, sports events continued to provide many sports shoe enterprises with the opportunity to spread their voices.

Many sports shoe companies compete in sports marketing strategy. Whether sponsorship or cooperation, shoe companies will rush to compete for the most powerful resources.

As we all know, the application of sports marketing can enhance the reputation and popularity of new products and brands in a short time.

Sponsoring a sports event can provide an opportunity for new products and new brands to appear on the same stage with some famous brands and products, so that people can get the impression that the brand and other well-known brands and products are of the same grade.

This kind of ride is a shortcut to open up new products and brands quickly.

It is reported that as the global Olympic official sponsor of the Asian Olympic Council, the Guangzhou 2010 Asian Games senior partner 361 degree highlights the twenty-sixth China International Sporting Goods Fair.

361 degree omni-directional display for Guangzhou 2010 Asian Games customized four series of equipment, including: Asian Games official uniform, Asian Games 42 professional competition equipment, 361 degree China team Asian Games robe, 361 degree Asian team Asian Games award equipment.

Among them, the 361 degree assembly of the world's top design team, specifically for the Asian Games to create 42 professional competition equipment, to fully display the national sports brand in the field of sports technology R & D and design breakthrough, to help professional athletes to achieve continuous self pcendence on the field.

Obviously, the 361 degree Asian Games professional equipment exhibition will play a significant role in promoting the 361 degree national sports brand to enhance its core competitiveness.

In addition, this year XTEP is positioning the world cup marketing as "entertainment football".

XTEP stakeholders told reporters that they would invite celebrities, famous composers and co authors to record a MV related to soccer and World Cup, and make a list through channels such as television, radio, Internet and KTV.

Meanwhile, the theme of "Africa calling" will be launched this summer.

Global competitions such as the world cup are rare sports marketing platforms, providing opportunities for advertising and public relations among consumers, especially young people.

Therefore, in the face of such opportunities, most brands are coveted by the aura of the world cup, and new products, new designs, new images and promotions should come into being.