For the promotion activities of clothing shops, the sense of rhythm is very important. Let's take a look at the slow three and fast four principles in Clothing promotion activities.

"Slow three" principle

1. investigate and analyze key issues and take time to understand carefully.

There are no two identical regional markets at all. Therefore, any successful or mature regional market operation experience without any modification will be copied to another regional market, and the results will be very different and the lessons will be profound.

The key issue investigation in regional market is the key to decide whether the regional marketing promotion plan is right.

The problem of investigation must be accurate and must be the most critical problem to be solved in order to achieve the goal of improving regional market sales.

Therefore, the work of investigation and analysis must be rigorous, slow and meticulous, and must not be judged by subjective or superficial or deep understanding, resulting in the final erroneous conclusion, so that all the work behind is deviated from the actual needs.

2. designing a promotional plan takes time to clearly express promotional elements.

Finding the problem is to solve the problem. This is the design promotion plan.

A scientific and rigorous design plan for promotional activities is a powerful guarantee for success.

The inaccuracy of regional market analysis, the ambiguity of the purpose to be solved, the lack of innovation or confusion in sales promotion, the unclear budget of resources, the unorganized management method and so on all affect the promotion effect.

The situation is varied, but in the end it is reflected in the lack of preciseness in the design of the promotion plan.

A complete "marketing promotion plan" text should include: sales promotion theme; regional market key problem analysis; promotion goal; promotion time; promotion activity content; promotion activity execution and management; promotion activity resources budget; promotion activity effect evaluation.

3. training project sales personnel need time to do rigorous and meticulous training.

The sales promotion plan is inseparable from the execution of salesmen.

People often say, "three plans, seven executes".

Many experiences and lessons tell us that before a sales promotion is carried out, a comprehensive and detailed training must be given to the sales staff.

There are differences between the scheme planners and executors in terms of occupation, quality and experience, and there is a gap in cognition.

Therefore, the planners must not enlarge the things that they think are easy to understand or take for granted.

Therefore, whether it is simple or systematic and complex promotion plan, when we face different salesmen and market, we need strict and meticulous training before we can import and execute. Moreover, this kind of training needs comprehensive and thorough.