The 2010 London Fashion Week is launching a multi-media fashion publishing platform for the first time. The introduction of live streaming technology on the Internet will enable viewers to log on to the London Fashion Week official website to see all the costumes of the Somerset palace in the main show.

The organizers of the British Fashion Association also set up digital electronic walls outside the main show, so that fashion lovers who can not buy tickets can watch movies and videos of live and fashion themes in the presence.

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Ms. Clara Mercer, the marketing manager of the British Fashion Association, said that one of the highlights of London Fashion Week this year is to seek and use more platforms to help designers promote their works.

The advantage of live broadcasting is that designers can deliver works to more audiences.

Many of our young designers have begun to use 3D and other high-tech tools and multimedia technology to display their works.

The famous British brand Issa London will release the fashion show on the London Fashion Week on the afternoon of 23. The London Fashion Week opens on the 19 day, will last 6 days, show 68, and display 29 designers' latest works.

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Source: vogue Fashion Network