In recent years, brand shoe companies are trying to build their own overseas sales channels to seize the overseas terminal market.

It is understood that Kangnai is China's footwear industry opened overseas in the first brand stores shoes enterprises.

In the economic crisis sweeping all fields, Kangnai group in this cold background against the market, creating amazing performance sales increased by 30%, which is really unthinkable.

The reason for the fierce competition in the French market is because of Kangnai's distinct market positioning: high quality, low and medium price.

Kangnai, as a manufacturer of shoes that is dedicated to making the brand classic, Kangnai attaches great importance to technological pformation and product innovation in this industry.

Zheng Xiukang, President of Kangnai, insists that first-class enterprises must have their own brands and channels to get development opportunities.

In the shoe making industry of Wenzhou, Kangnai has not only integrated itself with international standards in terms of safety, comfort, restricted chemical substances, etc., but also made use of its instruments and standards to develop multiple technologies, laying the foundation for developing the comfort index of footwear with Chinese characteristics, and becoming the initiative and forerunner of breaking technical barriers to trade.

What is particularly worth mentioning is that striving to integrate with international technical standards and participate in the formulation of standards is the breakthrough of Kangnai. From the output of products to the output of brands, from brand output to capital export, Kangnai is integrating global resources. The next step is to promote the globalization of Kangnai brand with the global development of enterprises. We see a leather shoes manufacturing industry in Wenzhou being grinding the brand sword to widen the market share, believing that Kangnai's vision will be better and better in the future.