Changes in China's pattern of department stores

Although it is a new department store, but thousands of department stores constantly refresh the record of opening shop speed.

In an interview with reporters recently, Ding Yao, the general manager, gave a magic weapon to break the idea that "department stores can not be duplicated": to create a standardized commodity supply system.

According to the introduction, thousands of department stores and 150 brands have reached long-term strategic cooperation. Where are these brands coming?

Rapid expansion of standardized replication

Ding Yao believes that department stores duplication is difficult, not buyout operation, suppliers are numerous.

"Department store chain started 15 years ago, but the pace of development is slow. In the 15 years, the largest department store has reached more than 40 stores."

For department stores, brand regional agency is the biggest obstacle to standardization.

In the past, many brands, especially clothing brands, were very difficult to develop across regions.

Talent shortage has not been solved.

Will the standardization mode of department stores conflict with the localization rules of shopping malls?

In this regard, Ding Yao said that thousands of department stores are actually divided into three different formats according to different markets.

However, Ding Yao admits that the biggest pressure now is in management.

"The problem of talent's tightening has not been completely solved. At present, we can only try to alleviate the contradiction."