With the advent of the post crisis era, the consumption of the international market is weak, and the frequent occurrence of trade frictions has made enterprises as frightened as it is. It is difficult to expand domestic demand. In the increasingly fierce domestic market, the enterprises' fear of grabbing the market and the fierce competition has made the enterprise fear.

Dilemma: frequent international trade frictions

Cracking: using "going global" strategy to achieve Kangnai's "made in Russia"

Frequent trade friction has led to the export of enterprises blocked, through different ways to "go out" to achieve the pformation from product output to capital output, brand output, or to solve the problem.

In the "going out" strategy, Kangnai group achieved great success and achieved "made in Russia" smoothly.

The first phase of the Russian usurusk economic and trade cooperation zone, which was jointly built by Kangnai group and other enterprises, has been successfully operated.

The economic and trade cooperation zone is located in Russia's Wusu Rees City, which is only 53 kilometers away from the Dongning port of Heilongjiang province. The leather shoes produced by Kangnai group are labeled "made in Russia".

According to the existing laws and regulations, a pair of finished shoes enter the Russian market, the tariff is as high as 15%, and the duty of one and two half finished leather shoes is only 5%.

The assembly of semi finished leather shoes in Russia's usurusk economic and trade cooperation zone can not only be sold safely in Russia, but also to the main markets of the European Union, which will reduce the cost of customs duties or worry about anti-dumping.

Domestic products can only sell tens of dollars of finished shoes, if the semi-finished products are processed to Russia and then affixed with the "made in Russia" label, the price may be doubled 10 times in the hands of consumers.

From exporting products to opening up exclusive stores abroad and setting up production Parks abroad, Kangnai group has written the trilogy of "going out".

Predicament: the international consumer market is weak.

Cracking: rich birds multifaceted attack to implement diversification strategy

In recent years, Shishi rich birds always adhere to the internationalization strategy of their own brands.

In the international market, the fortune bird has opened up more than 50 markets in Russia, the United States, Singapore, Brazil and other countries, and has also carried out international registration of Madrid trademark to launch an impact on international brands.

People from the Ministry of foreign trade of the rich and precious shoe industry told reporters that this was forced in recent years in the international anti dumping war.

In the financial crisis, such a market layout helps enterprises avoid market turbulence.

While some other shoe companies have only been stared at the US market after shrinking in the European market, the impact this time is much greater.

During the financial crisis, besides the diversification of the international market, the rich birds also increased the pace of domestic sales expansion, and there were more than 2800 stores or stores in China.

Dilemma: domestic competition is heating up

Crack: Gilda spread across the whole country to the towns.

The haze of the financial crisis is gradually dispersed. Jill Shoes Co., Ltd. will roll out the "gold net project" this year, extending the investment touch to all parts of the country.

According to the plan, jilda company will carry out three aspects of marketing pformation this year: first, adjust the structure and experience internal strength; two, integrate resources, speed up the construction of model market and model store; three, increase investment, improve market share and brand awareness.

The "golden net project" will help Jill reach its marketing focus to the terminal, flatten the channel, and realize the trinity of practical marketing projects for manufacturers, agents and terminal franchisees.

The order is to establish a marketing mode and a post distribution network, first serve the terminal, and then clear up the channel, thus establishing an orderly marketing network, and realizing the marketing management and service system with "middleman" as the "Outline" and "franchisee" as the "eye".

At present, Jill has established a unique profit marketing mode in Sichuan Chongqing area and Nanchang area. In order to expand this battle result, Jill began to spread the net in large area, ready to spread the marketing feelers to all cities and towns throughout the country.