2010 South Africa

Stadium "confrontation"

For clothing companies, the use of the four year "World Cup marketing" can rapidly increase sales, and enhance brand status and consolidate consumer psychology.

The stadium has launched the "competition", and garment enterprises are also unwilling to lag behind and fight the "Sniper War".

Although the world cup has expanded to 32 teams, there are only 7 brands to sponsor jerseys.

What is more exaggerated is that the three sports brands Nike, Adidas and Puma have sponsored 28 teams.

Among them, 9 were sponsored by Nike, and the other heavyweights were Brazil, Holland and Portugal.

The Nike Jersey is characterized by environmental protection. It is said that each shirt is made from 8 plastic bottles.

Adidas is the number one. As the official partner of the world cup, it has sponsored 12 countries. The heavyweights are France, Argentina, Germany and Spain.

Of course, the Chinese team, which is far away from the world cup, has been sponsored by Adidas.

The killer of Puma is the last world champion Italy, and Puma has won the red dot design award for Italy's robe design. The tailoring of the Jersey is designed by studying human motion data. It is said that this technology called BatTLeSkin enables athletes to use the smallest strength in every sport.

In fact, Puma's base in Africa, almost all African football teams are sponsored by Puma, which is derived from the successful guerrilla marketing strategy adopted in the Puma marginalization. The low sponsorship cost is very effective, which promotes the Puma brand to the maximum.