along with brand The accelerated pace of globalization and the leading sports brand in China Lining The new LOGO will be replaced in the third quarter of 2010. It is reported that the design of Lining's new LOGO still uses the design concept of the old logo. The floating shape will be more sharp and dynamic. The new LOGO will involve Lining stores and enterprises UI, and all the products of Lining sports shoes, costumes, accessories and balls will be replaced by new LOGO.

In this regard, Li Ning Co brand leader explained: Lining brand The new logo not only inherits the visual assets of classic LN, but also abstracts Lining's original "Lining crossover" action, and interprets the sports values in the form of "human". The new logo lines are more sharp, more robust and more dynamic and powerful.

Correspondingly, Li Ningxin brand slogan will also be promoted in the market. "Make The Change" takes the place of "anything is possible". "The brand new manifesto reflects the evolution from dare to dare, encouraging everyone to dare to change and break through. It is a call to the new generation of producers." Li Ning Co brand leader said.