Comparing The Current Situation Of Clothing Agency
Parity:
The middle and top grade brands, which have always been favored by agents, do appear to be more general.
Although the market capacity is large, but because of the large number of mid-range brands, fierce competition and market saturation, the sales of mid-range brands are inferior to those of low-grade and high-end brands.
Public low price brand agents, breaking through 50 million yuan is more difficult.
Agents also suffer from growing pains.
When it comes to the trouble, the agency is not satisfied with the different brands of clothing brands. 57% of the agents think that the increase of rental costs is the biggest difficulty; agents of the mid-range brands, 43% and 29% choose rental costs and lack of talents respectively; for middle and high-end brand agents, 49% of them say that the lack of talents is the biggest difficulty; the high-end brand agents think that the biggest difficulty is the 33%.
How can we win the favor of agents?
Attracting more agents is the thirst of many clothing brands. What brands can attract them? The survey shows that the most important factor that attracts the agents is product style, which accounts for 27% of the total.
Followed by "brand awareness", accounting for 21%.
Enterprise strength and product positioning are also one of the factors considered by agents.
What are the different preferences of agents with different qualifications when choosing brands?
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