Department store B2C e-commerce website "big warehouse" was launched in June 30th. It is invested by the world's top 500 enterprises, known as Indonesia's first conglomerate, Sina light group. Unlike other e-commerce enterprises, large warehouses begin to lay their own points through the complex channel system. It is expected that by the end of this year, Beijing Shanghai, Guangzhou market can achieve consumers free freight within 1500 meters.

According to Hu Xingmin, general manager of big warehouse, large warehouses include food, beverages, home, Beauty makeup Nursing, home appliances, Leisure time Health and other 8 categories of nearly 10000 kinds of commodities. 40% of them are imported goods, so as to achieve the differentiation of goods.

Apart from the differences in origin and commodity category, the biggest difference between big warehouses and other e-commerce enterprises lies in the channel system. In the first month of the trial operation, the warehouse has been investing in channels, and now there are nearly 100 self raising points in Shanghai. According to the introduction, the warehouse system of large warehouses mainly includes four categories: franchised stores, purchasing shops, self raising agents and agents. Franchisees need to take part in some retail functions. The other three categories are mainly catalog purchase, store order, recommended order and support from users. Large warehouse will give channel partners certain rebates based on sales volume. According to the official website of the big warehouse, gold medals with a monthly sales volume of 100 thousand yuan can get 5% rebates.

Golden light group, founded in 1962 by Indonesian Chinese, has been awarded the first consortium of Indonesia by Forbes, with assets of about $about 20000000000. Its main businesses include pulp and paper, finance, agriculture and food processing, real estate and so on. As a wholly owned subsidiary of sinomink group, the big warehouse has received 50 million yuan for the first time to develop e-commerce.

According to Hu Xingmin, electronic commerce is a strategic consideration of the golden light group. After the completion of the national network, golden light group can also use these channels to sell its own products.