Second the image "forever present" campaign is conceived by Frida Giannini, GUCCI's creative director. The image is again characterized by black and white photographs of GUCCI craftsmen, which was taken by Foto Locchi in the historic Via delle Caldaie building in Florence in 1953.

The single page and cross page titles will appear in newspapers and magazines in the rest of 2010, which are complementary to the company's seasonal fashion campaign.

Founded in 1921, GUCCI is the world's largest luxury.

Due to its famous quality and Italy craft, GUCCI designs, manufactures and sells products that are highly satisfying to consumers, such as leather products (handbags, small leather goods, bags) shoes, ready-made garments, silk, watches and jewellery.