Marketers take performance as destiny. How to improve signing up is very important for every marketer. So how can we improve the signing?

1.

2, introduce product advantages.

In the face of customers, what we should do is actually brainwashing. First impressions are very important to our customers and we must grasp them well.

It is very important for us to introduce the advantages and strengths of our products to our customers, stimulate the interest of our customers, and let the customers recognize and affirm our products, leaving our customers with a deep and good first impression.

If our product advantages are not introduced, customers will think that our products are "homogenized" and have no characteristics. Customers simply have no interest in purchasing our products, even if the relationship between them is not good enough.

Therefore, the product must have its own characteristics. Even if there is no real "characteristic", it is necessary to create "characteristics" and inform customers.

Introduction of product advantages, in the final analysis, is to let customers know what we know.

3, foster strengths and circumvent weaknesses.

For different customer groups, we need to adopt different communication strategies.

Many times, "there is not necessarily a defect".

For example, a software product does not have a certain function, which is entirely possible to become our advantage, because if the software has this function, it will bring great operational disadvantages to customers, at the same time, it also brings confusion in management, high maintenance costs, and is not conducive to the long-term development needs of customers.

From this perspective, "without this function, it is a convenience for customers", and it is also a great advantage of products.

Marketers must learn this, foster strengths and circumvent weaknesses, and have satisfactory explanations and answers.

4, publicity and promotion is very important, and word of mouth effect is even better.

Regardless of the size of enterprises, we must continue to do their own publicity and promotion, and expand their popularity and reputation.

Modern society is a "advertising society". "Wine is most afraid of alley depths". We must do our own publicity and promotion, which is also helpful to improve signing.

Of course, the word-of-mouth effect is even better, "golden cup silver cup is not as good as its reputation", that is the reason.

From mouth to mouth, this effect is much better than advertising.

5, forcing the bill.

Making decisions for customers.

Marketers rely on signing the bill to make a contribution; no sign, nothing.

Therefore, marketers must be more active and active, forcing customers to sign the bill.

Customers are basically unhurried. Marketers must learn to master the rhythm of their own sales and "make decisions for customers".

A philosopher said: "people are very obedient - what others say, he always remember very clearly"! Once we set time for customers, customers will always become very "active and eager".

To improve signing, marketers must learn to force orders.

6, facing the door is very important.

For those customers who have strong desire to purchase, we should make a prompt decision. No matter by price, policy or other means, seize the opportunity to sign the bill.

Even if we sign it, we won't sign it. Even if the customer promises to be a fool, we still fail.