Recently, the Internet of Clothes, which started from the clothing store owner forum, gathered all online merchants in Guangzhou to talk about "the necessity and feasibility of online wholesale clothing", and publicly announced that its third-party online wholesale service platform was officially launched in April this year. In just two months, it has attracted nearly 400000 registered users and more than 40000 suppliers, "It can be called the largest wholesale base of women's clothing in China at present, although the current pattern is still unclear," said Yu Hua, founder of Internet of Clothes.

Clothing becomes the first category of online shopping

"The rent of Baima, Shisanhang and other national clothing wholesale markets is still high, almost five times more than that of Guangzhou CITIC Plaza. Therefore, the traditional wholesale industry giants are almost silent about clothing B2B collectively. ”Yu Huamin, the founder of Internet of Clothes, realized that the traditional wholesale mode of "carrying large bags and small bags" costs a lot of manpower and time costs, and there are often cross shipments and copying patterns. Online wholesale can rely on advanced technology to protect "copyright", reduce inventory and intermediate links, and improve the update frequency of clothing. "I believe that it will become more and more popular, and eventually replace the traditional delivery mode."

"Clothing is the most suitable for online wholesale. The production attributes of 3C, cosmetics and other products determine that their prices are relatively transparent, while the prices of the same style of clothing are naturally different due to different workmanship, materials and plate types of different garment manufacturers, which reduces vicious competition. ”Clothes wholesaler Du Juan said that online wholesale has another advantage, it is not for someone to wear, and the return rate is relatively low.

According to iResearch data, since 2007, clothing products have become the largest category of online shopping transactions. Due to business cooperation with chain channels, garment manufacturers have been operating their own B2B or B2C platforms in a low-key manner, and are even more secretive about sales data. New entrants in the industry must overcome at least two obstacles to compete for the cake: first, the innovation of business model; The second is Alibaba's traffic "mantra" for its rivals - in March this year, Alibaba also launched 1688 clothing wholesale websites to further segment the market.

Internet of Clothes launched the "dual entity" strategy

Different from other online shopping platforms, "Internet of Clothes is the first" dual entity "clothing B2B model in China, that is, the suppliers and clothing stores accepted by the website must have physical stores, do not do" online sales ", abandon the profit model of" sales price difference ", and make profits by collecting commission. ”Yu Hua, the founder of Internet of Clothes, told reporters that China's e-commerce will develop in the direction of deepening service functions and diversification of profit models in the future.

Before going online, "We spent two years to create the largest and most influential professional clothing store owner forum in China - Spring and Autumn of Small Stores, which has cultivated user groups and user stickiness for online wholesale; In 2008 and 2009, we played the role of "white mouse" to test the first online shopping platform and collect information and diagnose the market for the launch of the third-party online wholesale service platform. ”Yu Hua said.

"After registering and testing the new system of Internet of Clothes, I found that it has launched many highlights in online wholesale functions and services. In addition to mixed batch, volume based pricing, Lianfubao payment (similar to third-party payment) and other functions, it has also launched special services such as customized OEM, sincerely recruiting franchisees and agents, with huge development potential." Dongfang, the chief researcher of Online Wholesale Model Research Center, said that the commission profit model based on 5% of the transaction volume has larger income fluctuations, but more room for growth.
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