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Once The Discount Season Changed, Many Businesses Had A Direct Discount.

2010/7/14 9:21:00 41

July 14th, this summer

clothing

The discount season is almost one month ahead.

Reporters found that in a discount, direct discount replaced the previous "full reduction" mode, part of the seasonal clothing.

Discount

Lower to 50 percent off.

It turned out that spring this year is shorter than previous years, resulting in a large number of spring stock. Enterprises in the summer "run away" discount to return the funds as soon as possible, start the next quarter of R & D and production; in order to ease the overall domestic capacity overcapacity, exports of goods into the domestic channels to digest; and online shopping for the impact of the physical store, forcing brands to take more "sincerity" to impress consumers.

Discount season "false start" changed to full discount directly discount

When summer clothes are selling well, there are discounts everywhere in the capital market.

Slogan

。

The alluring discount rate of "full court 50 percent off" and "low to 70 percent off" has made the stores full of people.

Reporters visited Raffles

square

A number of shopping malls, including Zhongyou department store, new world, Xidan Joy City, and so on, found that more than half of the brand businesses have launched preferential sales promotions of varying degrees.

Whether clothes or shoes, shopping centres are full of "discount cards" everywhere.

In these discount cards, the reporter found that in the past years, the shopping mall was full of "full reduction" mode (that is, after the purchase amount reached the prescribed amount minus the corresponding amount, such as "199 yuan to reduce 99 yuan"), only a few brands were adopted this year. Most brands adopt different discount promotions, and even in some shopping malls, almost all brand businesses simply abandon the "full reduction" means, but directly exist in the original.

Price

The discount is on sale.

The shocking discount rate has made many consumers uneasy to spend a lot of money.

ZARA, H&M, MANGO and other popular shops are crowded. The 50 percent off poster posted in the window attracted many female consumers to come to Taobao.

Because only a small number of new products in individual brand stores do not participate in discounts, most of the brand discount offers include full merchandise.

It can be seen that most female consumers enter the store and carry out each shelf.

Carpet search

Never let go of anything you like.

So in the procession of long queues, consumers are mostly holding many clothes. There are few occasions when customers hold one or two clothes waiting for fitting.

One person

customer

To show her "trophies" to reporters: 60 yuan T-shirts, 99 yuan shorts, 199 yuan jeans and so on. Most of the purchased items are purchased at 5-7 discount price, which has saved nearly 1000 yuan compared with the original price.