In China's light textile city in Keqiao, Shaoxing, a considerable number of fabric suppliers are thinking about how to transform into the garment industry. "I have been thinking over the years that what I do for the middle product is to make clothes for others. Not only is the profit too low, but there are so few things that can be passed down. Only by making clothes can we really make the brand and become a century old shop." Mr. Zhao, a textile producer in the Textile City, talked about his ideas with reporters.

Acquisition of clothing brand Strengthening design elements

Mr. Zhao's idea is very representative in the textile city. Many people in the textile city think about it: making fabric into clothing, directly facing the terminal market and making the brand. Under such a train of thought, many businessmen began tentatively to take the steps of transformation.

In June 21st, Textile City The 3 businessmen in the textile and urban construction management committee, who are responsible for the exhibition, have discussed with the guests of the International Federation of spinning and weaving who have visited Keqiao before. They have a common goal, which is to purchase the international first-line clothing brand and realize the integration of the industrial chain from fabric to clothing brand.

It may be a coincidence that Wang Baoyuan, the top ten Chinese fashion designer from Beijing, conducted in-depth research on the textile city site before planning to enter the creative base in Keqiao.

Wang Baoyuan went through house to house visits at the Keqiao international trade center. He found that every trade company had a sample in its shop windows. However, to his surprise, many clothes were made by a street tailor shop. It had no design elements at all. It was very unsuited to the status of Keqiao's textile cluster.

"It's a pity that such a good fabric, such a bad sample!" Wang Baoyuan told his own idea to a company's boss and painted more than 20 costumes for him. Design sketch 。 The boss of the company saw it and found it more than 10.

"It can be seen that the demand for clothing design in this area is relatively large. Many businessmen know that the added value of fabrics should be promoted by designers." Wang Baoyuan told reporters. According to Wang Baoyuan's design, a merchant has made fabrics into garments, selling fabrics on the side and selling clothes. Many clothing dealers have taken a fancy to this company's designs and garments made of its own fabrics.

　　 Relying on fabric to achieve garment industry

"Tianming textile" is a trading company in the textile city. It also owns its own weaving factory and orders from outside. "Processing factory has been working for more than 10 years, feeling that it has been working for other people. If we want to survive for a long time, we must have the initiative in our own hands." The company chief told reporters that in the second half of last year, the company began planning for the integration of the industrial chain, and signed a project cooperation contract with a top ten fashion designer recently. "After that, our processing plant will be mainly used for small batch and multi batch fabric research and development, providing the best fabrics to ourselves, and designing clothing that meets the needs of the terminal market, and promoting the brand step by step." The company chief told reporters.

"International clothing giants basically grasp the key links in the industrial chain, such as fabric design, clothing design, logistics and transportation, terminal marketing and so on. Integrating this industrial chain is a direction for the transformation and upgrading of light textile city merchants. We hope that qualified merchants will grow up first, and we will create better external environment for them." Zhou Rusheng, director of textile and urban construction management committee, said.

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