Mikhail Savran, director of marketing and customer service department of "children's world" group, quoted the market analysis result of the company as a forecast that the sales of Russian children's products, including toys, newborn products, footwear and clothing, will increase by 3% this year to 333 billion 670 million rubles this year.

It is predicted that sales of children's footwear will increase by 9.8% to 38 billion 80 million rubles this year (34 billion 620 million rubles in 2009). The authors of the survey report believe that the total sales of Russian children's products market will reach 701 billion 260 million rubles before the end of 2015, an increase of 1.4 times than that in 2009.