Practice: ERQ's M2C platform has been successfully launched.

In March 28th, ERQ The M2C platform was successfully launched. In the whole country, B2C e-commerce marketing mode is booming. ERQ has entered the e-commerce brand clothing market with a new M2C marketing mode, becoming the first M2C clothing brand in China. On the day of June 1st, ERQ Jeans It broke through the record of 1000 sales per day. At present, the choice of ERQ is correct.

In recent years, a large number of "Light Companies" based on B2C have emerged in China, and a number of specialized apparel e-commerce platforms have emerged. This kind of e-commerce platform adopts the mode of "light company" and completes the brand building and product sales by integrating the clothing design, production, logistics and other resources through the self built sales platform. They do not have their own products and factories. They use various garment manufacturers all over the country as suppliers to meet the needs of customers as far as possible, so as to complete the market share.

In this regard, Li Donglin said that these "Light Companies" to do is integration work, is e-commerce, but chose clothing as a selling commodity category. Its advantage is rich IT experience. As long as they are happy, they can choose appliances, books, CD and even industrial products at any time as products they sell. Unlike ERQ, it is a brand of jeans, which is different from other Jeans Brands, and only chooses online sales as its sales channel. Compared with the traditional clothing brand access, the network marketing platform is only a form of network representation of shopping malls and franchised stores. The core of ERQ is a jeans brand.

Vision: ERQ Becoming a Cowboy brand Kingdom

There are many enthusiastic customers' messages on the ERQM2C platform that has been running for more than two months. Meanwhile, ERQ staff have answered all kinds of questions of consumers. In just 2 months, ERQ proved that it is possible for manufacturers to communicate with consumers one to one in M2C mode. The M2C mode has been highly recognized by consumers, and the repeat purchase rate has reached over 80%.

In the field of clothing e-commerce, ERQ has opened up a new era of M2C. Li Donglin said that ERQ should not only sell jeans through the M2C platform, but also create a National Cowboy brand that belongs to China. In the future, ERQ will also become the world Cowboy brand kingdom.