July 17th, July 16th, located in the grand Times Square, Huaihai Road, Shanghai.

According to the introduction, HOPERISE brand has successfully sponsored the Anhui TV's "happiness must be strong" in 2009. This year, it continues to join the Hunan TV's large youth campus inspirational idol drama "watching meteor shower together" and the urban emotional drama "Xia Jia three thousand gold".

"This hand Hunan satellite TV, mainly the producers according to the needs of the plot and actor's dress and temperament, after comparing the domestic and international men's wear brands, found that HOPERISE brand positioning and its highly integrated, the two sides hit it off."

Zhang Ruibiao, general manager of HOPERISE brand, talked about the experience of HOPERISE cooperation with stars. "HOPERISE is positioned in the new fashion city Menswear, and the brand advocates a positive attitude towards life. In this way, the audience of youth inspirational idol dramas is very matched with our target customers. Secondly, the theme reflected in film and television works is exactly the brand spirit we want to convey, so that audiences can be accepted."

Zhang Ruibiao believes that products can be copied, but the soul of the brand can not be duplicated. Any brand should have its own unique and distinctive temperament.

Zhang Ruibiao revealed that as a high-end fashion brand from Germany, the HOPERISE brand will also work with Hollywood directed urban emotional films to further deepen.

It is reported that the design of HOPERISE is headquartered in Germany, and the designer team is from Germany, Italy, Britain and other countries.

These foreign designers have developed trends and fashion elements and combined with domestic market demand.