In July 17, 2010, the US leisure brand "Canelin Kiskha" held the brand 2010/11 autumn and winter new product conference and the national investment invitation meeting in Changshu, attracting nearly 400 agents from all over the country to the scene.

This means that the American leisure brand "Canelin Kiskha" has opened the curtain of the Chinese market after a year's domestic market trial operation.

Responsible for the operation of the United States

It is understood that the development of domestic casual wear has undergone four generations of interpretation and development.

上世紀90年代初，港澳臺的一批品牌(如佐丹奴、真維斯等)進入中國帶來休閑服裝的概念，并進而顛覆了國內(nèi)服裝的傳統(tǒng)思維和模式，成為國內(nèi)休閑服飾的第一代;至上世紀90年代末，美特斯?邦威、森馬等年輕化休閑服飾迅速風行，休閑服飾如雨后春筍，在國內(nèi)迅速得到普及，演繹了國內(nèi)休閑服飾的第二代;本世紀初期，國內(nèi)休閑服飾經(jīng)歷過第二代山洪暴發(fā)式的發(fā)展，逐漸冷靜下來，陸續(xù)走上品牌化運作的道路，休閑服飾業(yè)漸漸規(guī)建出各類流派，形成了國內(nèi)休閑服飾的第三代;2006年以后，這個產(chǎn)業(yè)逐漸進入了發(fā)展的調(diào)整期和戰(zhàn)略機遇期，休閑服的種類也在不斷改變和“進化”：大眾休閑時尚化、時尚休閑風格化、運動休閑主題化、商務休閑年輕化、戶外休閑生活化、牛仔休閑個性化，業(yè)內(nèi)競爭也呈現(xiàn)激烈趨勢，產(chǎn)生了國內(nèi)休閑服飾的第四代;如今，ZARA、H&M、GAP等一批國

The brand casual crocodile has come to China to directly challenge the local casual wear brand. The domestic casual wear has begun to reexamine itself, and the leisure wear industry has entered a new stage of development.

American leisure brand "

First, the brand is oriented to the future to think about the optimization and innovation of supply, and is committed to the discovery of future demand.

Through innovation, we need to guide demand, and reform and Reform in clothing culture, on clothing fabrics, in dress standards and in clothing sales.

Secondly, brand should pay more attention to cultural orientation, Personality Orientation and brand connotation in product development. Production and manufacturing should pay more attention to technology and technology.

Around humanity and humanistic care, we should explore life and human body, ecology and health, coordinate with people in time and space, and realize the unity of human and clothing.

Finally, cross domain brand operation has become an important survival skill of "Canelin Kiskha". Cross level brand positioning has become an important means of brand strength.

Brand awareness in the Chinese market, from high-grade to mid-range, low-grade, from the core business circle to street stores, life oriented stores, every level will launch fierce brand competition.

Only clear positioning, taste

Experts pointed out that casual clothing as the concept of the product itself will become the mainstream of the current and future wear.

In twenty-first Century, leisure clothing, which embodies the leisure lifestyle, will become popular in the world. The natural philosophy of "harmony between man and nature" inherent in Chinese culture is once again popular in the new century. The capital accumulated by China's economic development has laid a solid material and spiritual foundation for the development of China's leisure clothing industry. Therefore, the next 10 years of Chinese clothing, including Chinese casual wear, will integrate into and lead the world's mainstream fashion.

It is reported that Kevin clay Garments Co., Ltd., since its inception, has clearly defined the spirit of "pragmatic, innovative, struggling, and grateful", pursuing the concept of "pragmatism", paying attention to details and striving for perfection.

At the same time, enterprises are bold in "innovation", resolutely abandon traditional ideas and models, break the stereotyped, complacent and hesitant prohibition and status, "change, seek new, seek differences and strive for refinement", constantly inject new vitality and elements into themselves, and ensure that enterprises develop on the basis of stability and health.

The enterprise has formed a perfect enterprise culture system, constantly urges and encourages the enterprise team, keeps pace with the times, keeps forging ahead, and takes the "achievement elite team and the Centennial brand" as the vision of the enterprise, regards the team as the foundation of victory, and regards "striving for the needs of the consumers" as the purpose, putting the "customer value" as the first place.

Culture and taste are the core competitiveness of Kevin clay Fashion Co., Ltd.

Kevin Clay will take the lead of his outstanding appearance and make innovations through breakthroughs in thinking, mode, R & D, operation and management, resource integration of industrial chain and product culture, while enriching the connotation of his own brand, and at the same time, he is committed to enriching the clothing culture of the whole industry, making the contribution of Chinese casual clothing to maturity.