Following the complete abolition of the exemption products, the news of "China's top brand products' will end" in 2012. Although the AQSIQ has denied it, there is a need for a Chinese brand name that has been suspended for two years.

"It may appear in another form, and the quality of the product produced by the enterprise needs a symbol, otherwise the enterprise may lack the motive force to move forward."

The staff of Shishi quality and Technical Supervision Bureau told reporters last year that the selection of Chinese brands is only temporary. The selection mechanism may change or become another name. For this statement, the AQSIQ has made a statement recently that it is studying and restarting the strategy of Chinese famous brand, and the mechanism of selecting famous brands in China should be changed and innovating.

For the title of "China's famous brand products", Mr. Wu, manager of marketing department of Shishi, a Chinese famous brand, said, "winning by quality is the name of China's famous brand."

Wu believes that obtaining the title of Chinese famous brand is undoubtedly a great encouragement for enterprises. It also has a certain guiding significance for consumer shopping. But more importantly, the quality of products must be excellent. "Therefore, the abolition of Chinese famous brand names has a certain impact on the honor of enterprises, but if the quality of products has always maintained a high standard, the impact will not be too great."

Wu said.

Xiao Lin, a senior planner of the shoe industry, said that the Sanlu milk powder incident shows that Chinese famous brand products are not "insurance" from the side. "To tell the truth, for many consumers, whether they are well-known trademarks, Chinese famous brands or previous exemption products, their influence is slowly decreasing, and consumers are trusting products in the actual use process."

Among the consumers interviewed by reporters, most of them are more concerned about the quality of products and their own "feelings". "Anyway, there are consumers associations who have complaints and ask for complaints. They will usually solve them."

Ms. Li said that compared with the title of "China's famous brand products", she believed in the eyes of most people. "Now what products are you going to buy, you can start with Baidu, see others' comments, and give your own advice."

Yes, regardless of the existence of "Chinese famous brand title", enterprises need to rely on high-quality products to win the market.