First, we must strive to maintain the overall image. When participating in the exhibition, the overall image of the exhibitors directly reflects the eyes of the audience, and thus has great influence on the success or failure of their exhibitors. The overall image of the exhibitors is mainly composed of two parts: the image of the exhibits and the image of the staff. For the two, we should give equal attention to it.

The image of a display is mainly composed of Exhibits It consists of the appearance, the quality of exhibits, the display of exhibits, the arrangement of booths, and the distribution of information. The exhibits for exhibition should be perfect in appearance, excellent in quality and beautiful in appearance. The relevant materials that are directly distributed to the audience at the exhibition are beautifully printed, well illustrated and informative, and note the main liaison methods of exhibitors, such as telephone, telegraph, telex, fax and e-mail numbers of public relations and sales departments.

The image of the staff mainly refers to the appearance of the people directly representing the exhibitors at the exhibition. Under normal circumstances, those who require work on the booth should dress uniformly. The best choice is to wear uniforms or wear dark suits and skirts. At large exhibitions, if the exhibitors arrange special guests to welcome guests, it is best to wear colorful cheongsam with a colorful red scarf. In order to explain their respective identities, all staff members should wear a badge marked with their unit, duty and name on the left chest, except for etiquette ladies. According to convention, workers should not wear jewelry, but men should shave, while women wear best makeup.

Second, always be polite to others. At the exhibition, whether it is a publicity exhibition or not. Sale The staff of the exhibitors must truly realize that the audience is their own God, and serve them with enthusiasm and dedication. For this reason, all staff should put their manners in the heart and put them into action.

Once the exhibition is officially started, the staff of all exhibitors should take their positions and welcome guests. It is not allowed to be late or early to leave, for no reason to get rid of posts or to roam around the country.

When the audience comes to their booth, whether the other party greets himself or not, the staff should smile and proactively say to the other person, "Hello! Welcome!" then, we should face each other, slightly leaning, extend the right hand, palm up, fingers point directly to the booth, and inform the other party: "please visit."

When the audience visits the booth of the unit, the staff can follow it in order to consult the direction themselves, or ask him to be free and free from interference. If there are more spectators, especially when the audience comes to the reception group, the staff can also guide the other party in the left front. The staff should answer carefully the questions posed by the audience. It is not allowed to ignore or treat each other with impolite words and deeds.

When the audience leaves, the staff should sincerely salute the other person, and say "thank you" or "goodbye."

Third, we should be good at using explanatory skills. The skill of interpretation mainly refers to the basic methods and skills that the exhibitors should master when presenting or explaining the exhibits to the audience. Concretely speaking, in publicity exhibitions and sales exhibitions, there are similarities and differences in their commentary skills.

Publicity Exhibition In common with sales exhibitions, the common features of commentary techniques are: being good at being suitable for people, and making commentary specific. At the same time, we must highlight the characteristics of our exhibits. Under the premise of seeking truth from facts, we should pay attention to its strengths and weaknesses and emphasize the "people without me". When necessary, the audience can also be invited to do the manual operation, or the staff can conduct on-site demonstrations. In addition, the audience can also see the film and television related to the exhibits, and provide them with explanatory materials and business cards. Generally speaking, materials and unit cards should be kept on the exhibition stand and taken by the audience.

In addition, there are some differences between the promotional skills of promotional exhibitions and sales exhibitions. In publicity exhibitions, the focus of commentary should be on promoting the image of exhibitors. We should be good at making commentary around the two way communication between exhibitors and the public. We should vigorously publicize the achievements and ideas of our units at all times so as to enable the public to give recognition to exhibitors.

In a sales exhibition, the focus of commentary must be placed on the presentation and promotion of the main exhibits. According to the conventional practice of foreign countries, we must pay attention to "FABE" in the commentary. Among them, "F" refers to the characteristics of exhibits, "A" refers to the advantages of exhibits, "B".

Refers to the interests of customers. "E" means evidence that can be proved. When asking staff to explain to the audience at a sales exhibition, pay attention to "FABE", which means that the commentary should be based on the interests of the customers. Under the premise of providing favorable evidence, it emphasizes the main characteristics and main advantages of the exhibits introduced and promoted, so as to make the customers feel reasonable and willing to accept. However, it is not advisable to compete, to follow the audience to sell exhibits, to cheat, or to introduce exhibits to the audience.