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Shoe Enterprise: To Establish Brand With Quality As Its Business Slogan

2010/7/22 11:39:00 86

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Recently, the overheated shampoo product of the overlord is accused of containing carcinogens.

Overlord

In the first time, an open letter to consumers is issued. In the letter, the overlord shows his position and ensures the safety of all products. It is suggested that trace two oxane (two oxane) will not affect consumers' health.

The previous McDonald's was exploded with "mud glue" substance, which is also explained in this way: it does not deny that it contains, but it declares a small amount of harmless.

Therefore, a small amount of no harm has become a fig leaf for many businesses. Is it a customer or a businessman's God?

According to a market survey, if a businessman fails to fully fulfill his promise, the consumer will be disappointed with the brand. After this disappointment, the consumer will not go back to 80%.

In life, from eating to using, consumers have all been fooled by the possibility. Many of the shoe traders who are active for profit are also very smart. They often flicker consumers whom they call "God". The formulation of footwear standards will be ignored by shoe manufacturers, including the shock absorption and comfort of shoes, and they all do not care, resulting in the rigidity of the shoes produced and the harm to consumers' health.

According to the news, the shoe standard has paid more attention to physical properties in the past. The revision of future standards will focus more on safety performance, health and other indicators, all of which involve chemical analysis, safety and hygiene.

Footwear standards will not only focus on solid, wear tight, safety and health indicators will definitely increase the proportion, and this is not only the self-restraint during the production of shoes, but also embodies.

Shoe enterprises

One of the responsibilities of a company is that "customers are God" should not be the only phrase of shoe companies.

And the first step to achieve "customer is God" is to rely on quality products and excellent products.

quality

。

On this basis, it is required that shoemaking enterprises should take the quality brand as their business slogan and take the initiative to take part in the formulation of the national footwear standards in all links such as R & D, design, sales and service, so that they can seize the right to speak in the national shoe making industry and facilitate the upgrading of the competitiveness of enterprises and brands.

Facing the future, shoemaking enterprises should not merely regard "customers as God" as written language, but do not put substantive emphasis into action.

In the future, shoe companies need to do more value competition, and attract consumers' attention through innovation and breakthroughs in technology research and development, thus becoming a new generation of revolutionaries and subversive leaders.